As a Senior CRM Marketing Manager, you will drive the end-to-end execution of CRM strategies, optimizing user engagement across channels like email, push, SMS, and in-app messaging. You'll play a central role in shaping personalized customer journeys, partnering closely with product, brand, compliance, and data teams. This is a high-impact position requiring both creative thinking and strong technical execution. You'll lead the charge on lifecycle and transactional communications while enhancing customer experience through automation and analytics. If you're passionate about data-driven marketing, this role offers the perfect environment to make a meaningful impact.

Accountabilities:

Lead the strategic planning, execution, and optimization of CRM campaigns across email, SMS, push notifications, and in-app messaging
Collaborate with cross-functional teams (Product, Design, Brand, Engineering, Compliance) to deliver personalized and compliant customer journeys
Design and implement transactional and lifecycle workflows to support user engagement through product interactions
Monitor and analyze performance of automated campaigns, using A/B testing and data insights to drive continuous improvement
Manage all phases of CRM initiatives including briefing, development, QA, deployment, and reporting
Maintain accuracy, deliverability, and timing of campaigns, ensuring alignment with customer segmentation and compliance standards

Requirements

5-7 years of hands-on experience managing CRM programs from strategy to analysis
Proficiency with Iterable, including dynamic scripting (Handlebars) and complex automation setups
Strong copywriting or editing skills for transactional and engagement messaging
Deep understanding of segmentation, deliverability best practices, and compliance regulations (e.g., CAN-SPAM)
Analytical mindset with strong quantitative and problem-solving skills
Experience collaborating across departments in fast-paced, deadline-driven environments
Customer-centric thinking and a keen eye for detail in crafting branded experiences

Benefits

Annual base salary range: $145,000 - $165,000, depending on experience and qualifications
Comprehensive medical, dental, and vision insurance
Flexible PTO policy and paid parental leave
401(k) plan with company support
Access to wellness resources including Wellhub and Headspace
Monthly stipends for home office expenses (Wi-Fi and phone)
Annual learning and development reimbursement
A collaborative, high-growth work environment focused on financial empowerment

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.

🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements.

📊 It compares your profile to the job's core requirements and success indicators to determine your match score.

🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.

🧠 When necessary, our human team may conduct a manual review to ensure no strong profile is overlooked.

The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role.

Once the shortlist is finalized, it's shared directly with the hiring company. All further steps, including interviews and decisions, are handled by their internal team.

Thank you for your interest!