Senior Copywriter (Direct Response) at BAD Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Copywriter (Direct Response) in the United States.

This role offers a unique opportunity for a strategic, performance-driven copywriter to own messaging across high-investment client campaigns. You will work within a collaborative, cross-functional pod to craft ad scripts, emails, sales pages, webinars, and long-form content that drives measurable results. Beyond writing, you’ll analyze performance data, develop creative hypotheses, and influence messaging strategies to maximize client ROI. This position is ideal for a self-motivated professional who thrives in a fast-paced, results-oriented environment, enjoys solving marketing challenges, and wants to advance as a strategic partner rather than just a content creator. Success requires combining creative skill with analytical insight to drive direct response growth across multiple high-stakes campaigns.

Accountabilities

• Own messaging strategy for assigned client pods, collaborating closely with strategists, media buyers, and project managers
• Write and refine ad scripts, body copy, emails, sales pages, webinars, and VSLs that convert across multiple channels
• Analyze campaign performance to identify winning content, belief shifts, and audience insights
• Contribute to creative strategy by proposing testable ideas and iteration plans based on data-backed reasoning
• Maintain creative trackers, brief templates, and documentation to ensure clarity and consistency across projects
• Participate in weekly creative strategy calls with actionable insights and recommendations
• Collaborate with video and design teams to align messaging with visual assets and funnel objectives

Requirements

• 3+ years of direct response copywriting experience; info/coaching or high-ticket sales marketing preferred
• Strong understanding of awareness levels, belief shifts, and persuasion frameworks for long-form and short-form copy
• Demonstrated ability to write across multiple formats: ad scripts, emails, sales pages, webinars, VSLs
• Experience analyzing creative performance data and iterating intelligently based on insight
• Deep knowledge of avatar psychology, offer positioning, and audience segmentation
• Ability to operate autonomously while collaborating in structured systems with clear tracking and brief templates
• Excellent written and verbal communication skills, with the ability to articulate the reasoning behind creative concepts
• Comfortable working in a remote, fast-paced, and results-driven environment

Benefits

• Competitive compensation package with variable components
• Comprehensive health, dental, and vision insurance (US residents)
• Paid time off and US holidays
• Opportunities for professional development and career advancement
• Remote work with flexible collaboration within EST working hours
• Collaborative, innovative, and creative work environment

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.