Regional Field Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Regional Field Marketing Manager based in the United States.

This role sits at the intersection of regional marketing and sales, helping drive growth across the PreK–12 education market.

You will develop and execute localized marketing strategies that align closely with sales priorities, pipeline opportunities, and revenue goals.

The position combines demand generation, account-based marketing, events, sponsorships, and campaign management.

You will work closely with sales leaders and cross-functional marketing teams to understand market dynamics and create impactful programs.

A key part of the role is translating state and local education trends into actionable marketing opportunities for schools and districts.

You will also use data, CRM insights, and AI-powered tools to optimize campaigns, measure performance, and improve sales enablement.

This is an ideal opportunity for a strategic, organized, and creative marketer who enjoys working in a fast-paced, collaborative environment.

Accountabilities

• Partner with sales teams to develop and execute account-based, regional, and state-wide marketing plans aligned with business and quota objectives.
• Analyze CRM data, pipeline activity, growth opportunities, and market trends to identify areas where marketing can accelerate revenue.
• Develop and manage regional demand generation programs and campaigns designed to create new opportunities, nurture leads, and accelerate existing deals.
• Build and maintain a comprehensive marketing calendar covering campaigns, education-agency sponsorships, webinars, conferences, trade shows, and relevant state and federal funding opportunities.
• Develop regional marketing strategies that reflect local education dynamics, market conditions, state requirements, and sales priorities.
• Partner with events teams to plan and execute high-impact trade shows, conferences, and custom events while establishing clear objectives and measuring results.
• Communicate regional marketing performance, including KPIs, ROI, campaign outcomes, and market insights, to sales and marketing stakeholders.
• Collaborate with sales enablement and participate in sales and product training to strengthen field execution and solution positioning.
• Support customer implementation, retention, and renewal initiatives in partnership with sales and customer success teams.
• Travel periodically with sales teams for customer meetings, conferences, trade shows, and other strategic events.

Requirements

• Bachelor’s or master’s degree from a four-year college or university.
• Approximately 5 years of relevant marketing experience and/or training, ideally in field marketing, regional marketing, or sales enablement.
• Experience marketing to the PreK–12 education sector or a background in education technology is strongly preferred.
• Proven ability to plan, prioritize, and execute integrated marketing strategies and campaigns.
• Experience working with CRM systems, marketing automation platforms, content management tools, and project management software.
• Familiarity with event planning technology for both in-person and virtual events.
• Proficiency with Microsoft Office applications and other common business productivity tools.
• Strong understanding of marketing analytics and the ability to extract actionable insights from complex data.
• Demonstrated ability to use AI tools to improve marketing planning, campaign execution, content development, reporting, sales enablement, and productivity.
• Strong strategic thinking and independent decision-making skills, combined with the ability to execute effectively against defined plans.
• Excellent written and verbal communication skills, with the ability to engage sales teams, customers, and marketing partners both virtually and in person.
• Highly organized, detail-oriented, and capable of managing multiple priorities and projects in a rapidly evolving environment.
• Creative and innovative mindset with the ability to identify new ways to engage PreK–12 education audiences.
• Strongly metric-driven, with the ability to evaluate campaign performance and turn data into actionable recommendations.
• Familiarity with using AI to summarize account and market insights, personalize messaging, identify event and webinar follow-up opportunities, analyze performance, generate initial content, and optimize CRM and marketing workflows.

Benefits

• Base salary range of $74,700–$102,750 USD, with compensation varying based on experience and location.
• Medical, prescription, dental, vision, and telehealth benefits for eligible U.S. employees.
• Health Savings Accounts and Flexible Spending Accounts.
• 401(k) and Roth 401(k) plans with company matching.
• Paid vacation and sick time off.
• 12 paid holidays.
• Comprehensive parental leave, including up to 20 total weeks with 14 weeks paid, plus access to a Milk Stork program.
• Tuition reimbursement.
• Life and disability insurance.
• Well-being and employee assistance programs.
• Opportunity to work in a collaborative, growth-oriented environment focused on innovation, learning, and meaningful impact in education.
• Remote work flexibility within the United States, with periodic travel required for customer meetings and industry events.
• Inclusive workplace committed to equal opportunity and supporting diverse backgrounds, perspectives, and experiences.

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.