Product Marketing Manager (Part-Time - Freelance)

Location: Remote

Commitment: 10-20 hours/week

Start Date: Immediate

Contract: Initial 3-month freelance trial (with potential to convert to full-time, long-term role)

About Jobgether

Jobgether is reinventing the job search for the remote-first world. Our AI-powered platform connects global talent with remote opportunities, helping people find meaningful work through better job matching and career coaching.

The role

We're looking for a hands-on Product Marketing Manager (PMM) to lead the go-to-market strategy for our new B2C product: Career Coach.

This role combines product sense with growth marketing execution, ideal for someone who understands the technical side of SaaS and knows how to turn a product into a movement.

You'll work closely with the founders and tech team to boost awareness, drive engagement, and convert free users into paying customers.

This is a 3-month freelance role to start, but it's designed as a trial period with the intent to extend into a full-time, long-term position if we're a good fit on both sides (optional).

Your mission

• Own and execute the go-to-market strategy for Career Coach
• Increase Premium conversion by improving messaging, in-product positioning, and user flow
• Analyze and optimize the full user funnel, from landing to activation to conversion
• Identify friction points in the UX and fix it
• Design and run A/B tests to validate messaging, onboarding, and feature adoption
• Set up and monitor key metrics using product analytics tools (e.g., Mixpanel, GA)
• Build and engage communities across Reddit, LinkedIn, Discord, X, and niche remote forums
• Write compelling content: newsletter, posts, replies, and prompts for social AI tools
• Run messaging experiments and continuously iterate based on user feedback
• Identify visibility hacks, and relevant partnerships
• Move fast: test, learn, and double down on what works

Requirements

• Proven experience in product marketing and product growth (ideally in B2C SaaS)
• Strong understanding of conversion funnels, UX principles, and data-informed iteration
• Hands-on experience with tools like Mixpanel, GA, Amplitude, or similar
• Ability to break down complex product flows and propose simple, high-impact improvements
• Experience driving community engagement and grassroots awareness campaigns
• Technical fluency: you're comfortable working with product and dev teams
• Lean, startup mindset: autonomous, creative, action-oriented
• Bonus: interest in career development, job search tools, or the remote work ecosystem

Benefits

• Work directly with the founders and shape a product with real social impact
• Fully remote, async, and flexible
• Flat hierarchy, fast decision-making, and freedom to take initiative
• If it's a fit, this role can grow into a full-time, long-term position (if you want)