Product Marketing Director - REMOTE

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Product Marketing Manager - REMOTE. In this role, you will help millions of members manage their health and financial wellbeing effectively. Your focus will be on driving awareness, activation, and conversion for key product lines, ensuring that members are not only aware of but also engaged with the digital tools on our platform. You’ll create a more intuitive user experience that empowers members to take charge of their health through informed financial decisions.

Accountabilities

• Define value propositions, positioning, and messaging for your assigned product lines across various channels.
• Map member journeys and identify key stages for targeted campaigns to drive adoption.
• Collaborate with cross-functional teams to ensure seamless integration of messaging across all digital touchpoints.
• Build and execute go-to-market campaigns that promote product awareness within the portal and mobile app.
• Develop and optimize channel strategies to enhance engagement and conversion rates.
• Design and analyze experiments to improve conversion and reduce user drop-off.
• Monitor and report on campaign ROI and provide actionable insights for improvement.

Requirements

• 5+ years of experience in product, growth, or digital marketing focused on digital product adoption.
• Proven ability to develop effective messaging and strategies that guide users through a digital funnel.
• Strong analytical skills with experience in defining KPIs, interpreting data, and running experiments.
• Proficiency with marketing and analytics tools such as GA4, Mixpanel, or similar platforms.
• Ability to collaborate effectively with technical teams for measurement framework implementation.
• Excellent communication and cross-functional teamwork skills.

Benefits

• Competitive salary range of $87,500 to $111,500 per year.
• Medical, dental, and vision insurance coverage.
• HSA contribution and match.
• Uncapped paid time off.
• Paid parental leave.
• 401(k) matching program.
• Access to personal finance and healthcare literacy programs.
• Ongoing education and tuition assistance.
• Gym and fitness reimbursement.
• Wellness program incentives.

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.