Lead Customer Lifecycle Marketing Manager - remote

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Customer Lifecycle Marketing Manager - REMOTE. In this role, you will have a significant impact on enhancing the post-sale journey for customers, ensuring they derive maximum value from our services. You’ll be responsible for creating targeted, data-driven marketing programs that drive product adoption and minimize churn. Additionally, you will focus on uncovering upsell opportunities and turning satisfied customers into advocates, thereby contributing to our mission of supporting healthcare organizations nationwide.

Accountabilities

• Lead the development of a comprehensive customer lifecycle marketing strategy.
• Design and launch high-impact, multi-channel marketing programs.
• Build personalized customer journeys using advanced segmentation.
• Create and distribute high-value content assets like case studies and webinars.
• Partner with Customer Success, Sales, and Product teams for aligned messaging.
• Proactively mitigate retention risks through targeted programs.
• Own the customer advocacy and reference program initiatives.
• Manage the lifecycle campaign calendar and communication orchestration.
• Establish and report on core KPIs for performance tracking.
• Collaborate cross-functionally to maintain messaging consistency.
• Enhance the annual Customer User Group meeting and year-round programming.
• Launch and pilot a Customer Advisory Board program.

Requirements

• 3-5+ years of B2B SaaS experience in customer marketing or lifecycle marketing.
• Proven track record in driving adoption and expansion revenue.
• Experience working with Customer Success teams for alignment on health metrics.
• Hands-on expertise with marketing automation tools, specifically HubSpot.
• Strong skills in CRM platforms, preferably Salesforce.
• Experience with ABM tools, such as DemandBase or 6Sense.
• Exceptional project management and communication skills.
• Data-driven approach for defining KPIs and optimizing programs.
• Experience building customer advocacy/reference programs.
• Ability to simplify complex concepts for clear communication.

Benefits

• Competitive salary range of $110,000 - $140,000.
• Unlimited vacation policy to promote work-life balance.
• Comprehensive benefits package, including Medical, Dental, and Vision.
• 401K plan with company match for your future security.
• Opportunities for career growth and advancement.
• Access to an on-demand learning program for skill enhancement.
• Engaging team activities, such as cooking classes and yoga sessions.
• Peer-nominated awards and recognition programs to celebrate contributions.

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.