Growth & Acquisition Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth & Acquisition Marketing Manager based in Brazil.

This role will own the customer acquisition strategy for a fast-growing direct-to-consumer wellness business.

You’ll lead paid media across major platforms while exploring emerging channels to accelerate profitable growth.

The position combines strategic ownership with hands-on performance management, budget planning, creative testing, and analytics.

You’ll manage external agency partners, challenge recommendations, and ensure media investment delivers measurable commercial results.

Working closely with lifecycle, e-commerce, creative, brand, and customer experience teams, you’ll connect acquisition to the broader customer journey.

Success will require balancing growth, efficiency, customer value, and profitability in a fast-moving environment.

This is an opportunity to shape a scaling digital growth engine and directly influence revenue and customer acquisition outcomes.

Accountabilities

• Own the acquisition strategy across paid and emerging growth channels, including Meta, Google, YouTube, TikTok, affiliate, influencer, retail media, and other relevant channels.
• Develop acquisition plans supporting product launches, promotions, seasonal campaigns, and always-on growth while balancing efficiency, scale, and long-term customer value.
• Lead the day-to-day relationship with the paid media agency, establishing performance expectations, reviewing plans, challenging assumptions, and ensuring strong testing velocity and reporting quality.
• Own paid media budget planning, pacing, forecasting, and investment recommendations, aligning monthly and quarterly plans with DTC revenue objectives.
• Monitor core acquisition and commercial metrics, including CAC, MER, ROAS, new customer revenue, conversion rate, AOV, LTV, payback, and channel performance.
• Build and manage a creative testing roadmap using customer insights and performance data to inform briefs, messaging, formats, audiences, landing pages, and channel strategies.
• Translate campaign and customer data into actionable business recommendations rather than simply reporting performance.
• Share acquisition insights with email, SMS, website, social, brand, and other marketing initiatives to improve the overall customer journey.
• Collaborate closely with Lifecycle & Retention, E-commerce, Creative, Brand, Innovation, CX, and Sales teams to maintain a connected growth strategy.
• Continuously identify opportunities to improve acquisition efficiency, scale winning initiatives, and strengthen the connection between marketing investment and revenue outcomes.

Requirements

• 4+ years of experience in growth, acquisition, performance, or digital marketing.
• Proven experience managing paid media programs either in-house or through external agencies, with strong ownership of performance outcomes.
• Demonstrated experience managing agency relationships, setting expectations, challenging recommendations, and holding external partners accountable.
• Strong understanding of customer acquisition strategy, media investment, channel planning, and performance marketing.
• Experience in DTC, Shopify, CPG, wellness, beauty, food, beverage, or another consumer-focused environment is strongly preferred.
• Strong command of paid social and paid search platforms, including Meta, Google, YouTube, and TikTok, with familiarity with affiliate and other emerging acquisition channels.
• Fluency in acquisition and commercial metrics such as CAC, MER, ROAS, new customer revenue, conversion rate, AOV, LTV, and payback.
• Experience with GA4, Shopify analytics, advertising platform reporting, dashboards, UTMs, pixels, and conversion tracking.
• Strong budget management and forecasting capabilities, with the ability to connect investment decisions to business targets.
• Experience developing structured testing frameworks across creative, audiences, landing pages, and channel mix.
• Ability to combine strategic thinking with hands-on execution and move effectively between high-level planning and operational detail.
• Excellent communication and presentation skills, with the ability to turn complex performance insights into clear recommendations for stakeholders.
• Commercially minded, analytical, creative, and comfortable challenging assumptions when performance or profitability requires a different approach.
• Self-starter with strong ownership, sound judgment, curiosity, and the ability to thrive in a high-growth, rapidly changing environment.
• Genuine interest in health and wellness and motivation to contribute to a mission centered on helping people live healthier lives.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience.

Benefits

• Fully remote position available in Brazil.
• Full-time opportunity within a fast-growing direct-to-consumer wellness environment.
• High level of ownership over acquisition strategy, media investment, and growth initiatives.
• Opportunity to work across paid media, creative testing, e-commerce, lifecycle marketing, and broader customer journey strategy.
• Close collaboration with cross-functional marketing and commercial teams.
• Exposure to major acquisition platforms and emerging growth channels.
• Opportunity to directly influence customer acquisition, revenue growth, efficiency, and profitability.
• Fast-paced environment with significant scope to shape and scale the growth engine.

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.