Director, Patient Marketing – Ophthalmology

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Patient Marketing - Ophthalmology in United States.

This senior commercial marketing role leads the development and execution of patient-focused strategies within a specialized ophthalmology therapeutic area. The position is responsible for shaping how patients and caregivers understand, engage with, and navigate treatment journeys for serious vision-related conditions, with a strong emphasis on Geographic Atrophy. It combines strategic leadership, omni-channel marketing expertise, and deep patient insight to drive meaningful behavior change and improve health outcomes. Operating in a highly regulated pharmaceutical environment, the role requires close collaboration with medical, regulatory, access, and cross-functional brand teams. It plays a critical part in elevating patient education, engagement, and support programs across the full care continuum. This is a highly visible leadership role with significant impact on brand success and patient experience.

Accountabilities

• Lead the development and execution of the end-to-end U.S. patient marketing strategy for ophthalmology, with a focus on Geographic Atrophy.
• Translate patient insights, behavioral drivers, and market dynamics into actionable marketing strategies and segmentation frameworks.
• Design and oversee integrated omni-channel campaigns across digital, TV, print, social, CRM, and other engagement platforms.
• Ensure accessibility and inclusivity in all patient-facing content, particularly for individuals with vision impairment.
• Develop patient education tools, onboarding resources, and adherence programs to support the full patient journey.
• Partner with medical, access, regulatory, and legal teams to ensure compliant and aligned marketing execution.
• Collaborate with market research and analytics teams to generate insights, measure performance, and optimize campaign effectiveness.
• Contribute to brand planning, lifecycle strategies, and product launch readiness with a patient-centric lens.
• Manage external agencies, budget allocation, and campaign performance tracking.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree preferred.
• 10+ years of progressive marketing experience, including 5+ years in leadership roles managing teams.
• Strong experience in patient marketing within biotech, pharma, or healthcare industries.
• Proven success in developing and executing multi-channel, insight-driven patient engagement campaigns.
• Experience working in highly regulated environments with strong medical, legal, and regulatory collaboration.
• Deep understanding of patient journey design, CRM systems, and digital marketing ecosystems.
• Strong strategic thinking, storytelling, and ability to translate complex clinical information into patient-friendly messaging.
• Experience in ophthalmology, rare diseases, or chronic disease areas is highly preferred.
• Strong leadership, cross-functional collaboration, and stakeholder management skills.

Benefits

• Competitive base salary range: $200,000 - $300,000, depending on experience and qualifications.
• Comprehensive benefits package including 401(k) with company match.
• Health, dental, vision, life, and disability insurance coverage.
• Flexible time off, plus summer and winter company shutdown periods.
• Paid family leave and inclusive family-building benefits.
• Remote work flexibility with occasional travel (30-35%).
• Strong focus on work-life balance and employee wellbeing.
• Opportunity to contribute to breakthrough therapies in vision health and rare diseases.
• Exposure to innovative, science-driven biopharmaceutical environment.

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.