Director, Omnichannel Strategy & Experience Design

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Omnichannel Strategy & Experience Design in the United States.

The Director, Omnichannel Strategy & Experience Design will lead the development of end-to-end customer engagement frameworks that align business priorities, audience insights, and revenue goals. This role focuses on designing structured customer journeys, decisioning logic, and channel orchestration across complex, multi-stakeholder buying cycles. You will translate strategy into actionable journey blueprints, ensuring cross-functional teams can execute cohesive, data-driven experiences. The position is highly strategic, influencing lifecycle engagement architecture while guiding personalization and optimization across the full customer lifecycle. You will build scalable, reusable frameworks that improve efficiency and consistency in omnichannel engagement, while collaborating with marketing, data, operations, and technology teams to align execution with business objectives. This role provides significant impact by shaping how enterprise customers experience interactions across channels and lifecycle stages.

Accountabilities

• Define and evolve the omnichannel strategy and roadmap, prioritizing journeys based on business goals, audience needs, and revenue impact.
• Design end-to-end customer journey blueprints, including personas, lifecycle stages, triggers, decision points, and expected outcomes.
• Establish personalization frameworks and branching logic that determine how and when customers are engaged across multiple channels.
• Clarify the role of each channel in the journey, ensuring signals such as behavioral data, intent, and sales activity inform engagement.
• Ensure alignment with cross-functional teams including data, martech, content, and operations, translating strategy into actionable journey designs.
• Develop reusable experience design principles, journey frameworks, templates, and libraries that standardize and accelerate future engagement planning.
• Maintain consistency and coherence across journeys, supporting scalable adoption of personalization strategies and content architecture.

Requirements

• 6+ years of experience in B2B marketing, ideally within SaaS or enterprise environments.
• Proven expertise in lifecycle marketing, customer journey design, or journey orchestration for complex, multi-stakeholder buying cycles.
• Experience with marketing automation and experience design platforms (e.g., Marketo, Salesforce, Adobe, or equivalent).
• Strong systems thinking and ability to translate high-level strategy into structured, executable frameworks.
• Demonstrated ability to design journeys informed by account-level context, intent signals, and behavior-based engagement.
• Experience working with global or complex organizations, creating frameworks that can be adopted and scaled across multiple teams.
• Excellent collaboration, communication, and stakeholder management skills.
• Willingness to travel occasionally for client engagements.

Benefits

• Competitive salary and performance-based incentives
• Remote work flexibility with U.S.-based preference
• Health, dental, and vision coverage
• Paid time off and holidays
• Professional growth and leadership development opportunities
• Opportunity to shape strategic customer engagement and omnichannel experience
• Collaborative and innovative work environment

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.