Director, Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Marketing based in Canada.

This is a high-impact marketing leadership opportunity for an experienced B2B marketer ready to build and scale a full-funnel marketing function.

You will define the market presence, messaging, and growth strategy for a technology platform operating at the intersection of finance and innovation.

The role combines strategic ownership with hands-on execution across demand generation, product marketing, brand, content, and partnerships.

You will work closely with Sales, Product, and Engineering teams to create marketing programs that directly influence revenue growth.

This position is ideal for a builder who thrives in a fast-paced environment where creativity, ownership, and measurable impact are highly valued.

You will have the opportunity to shape market perception, strengthen customer engagement, and contribute to the growth of an emerging technology ecosystem.

Accountabilities

The Director, Marketing will own the overall marketing strategy and execution, driving brand awareness, pipeline growth, customer engagement, and revenue impact. This role requires a strategic leader who can translate complex technology concepts into compelling market narratives while building scalable marketing programs.

• Own and execute the full marketing strategy across demand generation, brand, product marketing, content, events, partnerships, and revenue-focused initiatives.
• Build and optimize demand generation programs across paid, organic, email, and partner channels, with clear pipeline targets and performance reporting.
• Define positioning, messaging, and market narratives for diverse audiences, including technical teams, business leaders, financial institutions, and investors.
• Lead product marketing initiatives, including launches, feature announcements, sales enablement materials, and post-launch performance measurement.
• Develop competitive intelligence and market insights to guide product, sales, and leadership decisions.
• Create and manage thought leadership initiatives, including articles, whitepapers, webinars, newsletters, and industry content.
• Own event strategy, conference participation, customer communications, and partner marketing programs.
• Manage marketing technology platforms, attribution processes, funnel analytics, and reporting on marketing contribution to revenue.
• Build strong relationships with internal stakeholders, external partners, agencies, and vendors while managing budgets and resources.
• Hire, mentor, and develop marketing talent while establishing scalable processes and best practices.

Requirements

The ideal candidate is an accomplished B2B marketing leader with experience building marketing engines in complex technology environments. You should combine strategic thinking, strong storytelling abilities, analytical expertise, and the ability to execute in a dynamic growth-stage organization.

• 8+ years of B2B marketing experience, including 2-3+ years leading a full-funnel marketing function.
• Proven experience owning marketing strategy, pipeline generation, and revenue-driven outcomes.
• Strong understanding of fintech, embedded finance, banking technology, payments infrastructure, or related technology markets.
• Demonstrated ability to translate complex technical and regulated products into clear, compelling messaging for multiple audiences.
• Experience leading product launches and cross-functional marketing initiatives from strategy through execution.
• Excellent writing, storytelling, communication, and presentation skills.
• Data-driven mindset with experience managing marketing metrics, attribution, and performance optimization.
• Ability to thrive in a lean, high-growth environment where strategic planning and hands-on execution are equally important.
• Experience marketing to financial institutions, banks, credit unions, or fintech ecosystems is a strong advantage.

Benefits

• Competitive compensation package:

• Canada: CA$164K - CA$225K base salary range, plus equity opportunities.

• Equity participation program for employees.

• 100% employer-paid medical, dental, and vision coverage for employees and dependents.

• Extended healthcare coverage and annual health spending benefits for Canadian employees.

• RRSP program for Canadian employees.

• Mental health resources and employee wellness support.

• Unlimited paid time off.

• Generous paid parental leave program.

• Home office setup stipend.

• Fully remote work environment with flexibility.

• Opportunity to make a significant impact within a growing technology company.

• Collaborative environment with talented and passionate teams.

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.