Director, Digital Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Digital Marketing in Canada.

This role offers a unique opportunity to lead and execute a comprehensive digital marketing strategy across North America, driving measurable pipeline growth and strengthening brand authority. The Director will oversee end-to-end digital performance, including website optimization, paid media, search, social, and content initiatives, while actively contributing as a hands-on leader. Working with a lean team and external vendors, you will ensure digital channels operate as a scalable growth engine aligned with revenue objectives. This position emphasizes data-driven decision-making, AI-augmented workflows, and optimization across the full digital ecosystem. You will set strategic direction, optimize performance metrics, and foster a culture of experimentation and measurable results. Collaboration with cross-functional teams is key to delivering high-impact campaigns that enhance customer experience and business outcomes.

Accountabilities

• Develop and implement a comprehensive digital marketing strategy aligned with revenue and pipeline goals
• Lead hands-on execution across key digital channels, including AI-powered search, SEO, SEM, paid social, website optimization, and content campaigns
• Manage the website roadmap, UX improvements, A/B testing, and conversion optimization to ensure the website functions as a demand-generation engine
• Provide social media strategy, content oversight, and performance management across all channels, including blog and social platforms
• Oversee a lean internal team and vendor partnerships, ensuring effective allocation of resources and continuous performance improvement
• Measure and report on digital channel performance, delivering actionable insights to executive leadership
• Drive adoption of AI tools and emerging technologies to enhance digital marketing efficiency and impact

Requirements

• 8+ years of B2B digital marketing experience, ideally in infrastructure, data center, cloud, network, or complex technology environments
• Proven success balancing strategic leadership with hands-on execution across multiple digital channels
• Strong expertise in AEO, SEO, SEM, paid social, website optimization, analytics, and performance measurement
• Experience with marketing automation platforms, CRM systems, and AI-enhanced digital marketing tools
• Knowledge of Canadian privacy laws, email compliance, and accessibility standards (WCAG, AODA)
• Data-driven, commercially focused, and technically curious, particularly regarding AI applications
• Excellent prioritization, communication, collaboration, and writing skills, with a player-coach mindset
• BA or BS degree or equivalent experience; must be authorized to work in Canada

Benefits

• Competitive salary: $130,000 - $145,000 CAD, with eligibility for annual bonus
• Flexible remote-first work across Canada
• Medical, dental, and vision coverage, plus company-paid life insurance and health savings account
• Retirement plan (RSP) with employer match
• Generous paid vacation and company holidays
• Mental wellness benefits, tuition reimbursement, long-term disability, and Employee Assistance Program (EAP)
• Employee recognition programs and career development opportunities
• Inclusive and collaborative work environment supporting personal and professional growth

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.