Senior Performance Marketing (App)

Responsibilities

~1 min read

• →Own and execute UA strategy across the company for a portfolio of 3-5 mobile apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
• →Act as your team’s expert in one of Meta, Tiktok, Google UAC, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
• →Define UA launch strategies for new titles, including pre-registration campaigns
• → Define conceptual creative strategies and testing processes
• →Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
• →Stay ahead of trends by conducting market research and competitive analysis
• Duties and responsibilities outlined above are representative, but not all-inclusive.
• →
• Strong preference for candidates with experience in UA for apps in Utility or AI genre
• Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
• Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns
• Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.
• Fluent English (written + speaking) is a must
• You are on top of the latest apps, trends, and what’s happening in live events
• Solution-oriented, self-motivated and have the attitude to get things done
• Comfortable with uncertainties and changes in a fast-paced environment
• Curious, proactive learning and knowledge-hungry learner
• Competitive salary, 100% salary during probation
• Performance bonus with 30% of company profit shared with no cap
• Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
• Minimum 12 days paid annual leave + 10 days paid sick leave.
• 12 days working from home per year
• Annual flexi-budget (9.400.000-18.800.000 VNĐ/year) for well-being & personal development
• Free daily lunch with 10+ menu options.
• Free daily F&B: Snacks, juice, beverage, tea-time
• Monthly/Bi-monthly team activity allowance
• Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
• Sponsored sports activities: badminton, soccer, ...
• Sponsored overseas conferences and industry events for all levels.
• Modern equipments/AI tool provided.

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