Marketing & Content Specialist

Job Description

The Marketing & Content Specialist plays a pivotal role in driving lead generation, demand generation, and brand visibility through digital channels. This includes managing our website and collaborating with external SEO and paid campaign consultants, as well as creating engaging content to attract and retain clients. The role also involves communicating policy updates and platform enhancements to existing customers via blogs and newsletters, thereby supporting upsell and retention.

Responsibilities:

Website and SEO Marketing

Expected outcome: Increased volume and quality of inbound leads through improved SEO, optimized content, and better performing website.

• Own and manage the company website as a key lead-generation tool.

• Collaborate with SEO consultants to implement technical and on-page SEO best practices.

• Ensure content across all digital touchpoints is optimized for performance, discoverability, and conversion.

• Monitor web analytics and report performance regularly.

Outbound Marketing Initiatives

Expected outcome: Increased qualified leads through targeted outbound marketing efforts.

• Support outbound lead generation campaigns in collaboration with the sales and business development teams.

• Develop segmented prospect lists and personalized outbound messaging sequences (email, LinkedIn, etc.).

• Align outbound efforts with campaign themes and product-market fit research.

• Use tools like Pipedrive, LinkedIn Sales Navigator, or similar platforms to manage and track outbound activity.

Campaigns and LinkedIn Strategy

Expected outcome: Stronger brand visibility and improved demand generation metrics through high-performing, well-targeted LinkedIn campaigns.

• Work closely with external campaign consultants to execute paid campaigns on LinkedIn.

• Coordinate the creation, launch, and performance tracking of lead generation and branding campaigns.

• Promote brand messaging through sponsored content and LinkedIn audience targeting.

Content Marketing (Inbound and Outbound)

Expected outcome: Improved SEO rankings, increased website engagement, and higher inbound lead generation via quality content.

• Develop SEO-friendly blog posts and landing pages on immigration and relocation topics.

• Collaborate with internal teams and consultants to align content with legal updates and customer needs.

• Own content calendar and delivery across LinkedIn, the website, and newsletters.

Marketing to Existing Customers

Expected outcome: Higher customer engagement and satisfaction, increased upsell revenue, and improved customer retention through relevant and valuable communications.

• Create and distribute newsletters that highlight:

  • Immigration policy changes

  • Platform feature updates

  • Success stories and use cases

  • Upsell opportunities and service extensions

• Collaborate with Customer Success and Product teams to tailor messaging for relevance and accuracy.

Qualifications

To succeed in this role you need:

• 3–4 years of experience in digital marketing, preferably in a B2B SaaS or professional services company;

• Experience in a startup is a bonus

• Demonstrated experience in SEO, website management, and campaign coordination

• Excellent written and spoken English

• Comfortable with IT platforms (CMS, email marketing tools, analytics, campaign managers, etc.)

• Proven ability to manage multiple stakeholders, consultants, and internal teams

• Able to work independently, prioritize well, and focus on outcomes

• Strong interpersonal skills and empathy for international customers, particularly relocating talent

• ⓘ View potential timezone restrictions

  Comfortable working remotely and across time zones

Desired:

• Prior experience in immigration, relocation, or HR tech

• Familiarity with EU and non-EU immigration policy landscapes

• Experience marketing to HR and mobility teams

• Understanding of multicultural audiences and tone adaptation

Additional Information

Why Join Jobbatical?

Innovative Environment: Be part of a forward-thinking team that's redefining global mobility
Growth Opportunities: Expand your skills and grow with a company that's scaling rapidly
Impactful Work: Play a key role in shaping our global mobility processes and contributing to our success

You can learn more about the company and the team here: https://jobbatical.com/about

Our offer to you includes:

• Solid compensation package with company options
• Possibility to work among passionate professionals who change the world of immigration
• A lot of international challenges to help you grow and thrive
• Wellness and educational perks
• YOLO days on top of generous annual holiday days
• Any hardware you need: Mac, headphones, etc
• Annual offsite and other fun team events

We’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.