Senior Director, Digital Marketing

Key Responsibilities:

• Develop and execute AI-driven marketing strategies for rapid lead generation, market penetration, and brand visibility
• Use AI tools for content creation, campaign automation, market analysis, and real-time performance optimization
• Design and deliver compelling messaging across web, social, email, and events specifically for CRE asset management audiences
• Track and report on KPIs; optimize campaigns to boost MQLs, conversion rates, social engagement, and brand reach
• Collaborate closely with cross-functional teams and stakeholders to drive adoption and growth through AI-enhanced initiatives
• Build and continually refine the marketing tech stack, prioritizing AI-powered solutions
• Manage PR, thought leadership, and external marketing resources as needed

Requirements:

• Proven experience leveraging AI tools (e.g., ChatGPT, Gemini, Anthropic) across all marketing functions
• Tech-savvy—skilled in marketing automation and CRM platforms (HubSpot, Salesforce), plus analytics (Google Analytics)
• Innovative, data-driven, and entrepreneurial mindset
• Strong cross-functional collaboration and influence skills—especially in matrixed or complex organizations
• Excellent business communication and storytelling abilities
• 5+ years of B2B marketing experience (SaaS, PropTech, or FinTech strongly preferred)
• CRE industry experience a plus
• Based in the US (East Coast preferred)