B2B Marketing Lead

B2B Marketing Lead | Tech-Savvy & Growth-Focused

Location: Infopark, Koratty, Kerala (Onsite preferred, remote considered)

Experience Level: 5–7 years

Industry: IT Services / B2B

About the Role

We are looking for a Marketing Manager with 5+ years of experience to lead and execute marketing strategies for a fast-growing B2B services-based business. The ideal candidate is structured, tech-savvy, and proactive, capable of shaping marketing direction rather than just executing instructions.

If you have experience working directly with business owners and entrepreneurs, thrive in fast-moving environments, and understand how to scale a brand through strategic marketing and systems implementation, this role could be a great fit for you.

Key Responsibilities

• Develop and execute marketing strategies to drive business growth.
• Implement and optimize LinkedIn engagement strategies to enhance brand visibility and lead generation.
• Manage CRM and digital marketing tools to automate and streamline marketing efforts.
• Organize and improve marketing processes, ensuring efficiency and consistency.
• Work closely with business owners and stakeholders to develop and refine brand positioning.
• Adapt to dynamic business environments while implementing structured marketing strategies.
• Contribute to the growth and development of a younger brand in the B2B space.

Requirements

• 5–7 years of experience in marketing (preferably in B2B services-based industries).
• Strong expertise in LinkedIn marketing and engagement strategies.
• High-level proficiency in CRM systems and digital marketing tools.
• Ability to lead marketing direction and contribute ideas rather than just execute instructions.
• Strong organizational and process-driven approach to marketing.
• Excellent English communication skills (both written and verbal).
• Experience working in small, fast-paced, and entrepreneurial environments rather than large corporate structures.
• Nice to have: Copywriting skills, but not essential.