Lifecycle Marketing Manager

About Jimdo

Join us to help unleash the power of the self-employed and help them thrive!

Jimdo was founded by three school friends in 2007 in a farmhouse in Northern Germany. Fast forward to today, we’re a growing, profitable business with a team of 250+ people from 50 nationalities based in over 15 countries. Our portfolio serves the unique needs of microbusinesses. In addition to our GDPR-compliant website builder powered by AI, we offer an online store, legal text generator, business listings, social media integration, SEO, and more. We’re constantly developing new products and services that make the lives of microbusiness owners easier and help fuel their businesses. If you’re inspired by our mission and like the idea of working for a dynamic remote-first company where you can create impact from day 1, we’d love to meet you!

Role Overview

As our Lifecycle Marketing Manager, you’ll take the lead in designing and optimizing the full customer journey across onboarding, activation, retention, and revenue. You’ll work at the intersection of product, data, and marketing — mapping key touchpoints, building scalable AI-powered journeys, and ensuring every communication delivers real value.

Your Impact

• Own and evolve the lifecycle strategy to drive activation, retention, and revenue
• Act as the strategic hub for all customer communications (email, in-product, notifications)
• Take ownership of our HubSpot setup, workflows, and governance
• Map customer journeys and identify value-driving interventions
• Lead cross-functional alignment with product, engineering, design, and analytics
• Integrate AI and automation into campaigns for personalization and efficiency
• Design and execute experiments to optimize lifecycle performance

What You Bring

• 4+ years in Lifecycle, CRM, or Product Marketing/Management
• Proven success in improving Pirate Metrics (activation, retention, revenue)
• Hands-on experience with HubSpot or similar tools (e.g., Braze, Salesforce)
• Familiarity with SaaS and product-led growth models
• Experience using AI/ML for personalization, recommendations, or churn prediction
• Strong skills in journey mapping, CRO, experimentation, and KPI frameworks
• A collaborative mindset and the ability to work cross-functionally

What We Offer

Inspiring Mission: At our core, we are driven by a meaningful mission - to empower solopreneurs and small businesses to succeed and to contribute to the sustainability and vibrancy of the communities they serve.

Flexibility and Trust: Our work environment thrives on flexibility and trust. We offer fully remote work set-up with opportunities for in-person collaboration. You can manage your working hours flexibly because we prioritize the results you deliver over the number of hours you put in.

Support for your side hustles: We encourage side hustles. In addition, you get up to three free Jimdo websites for your personal or professional projects that you get to keep forever.

An International Diverse Team: Our team is a mosaic of over 248 individuals hailing from 50+ different countries and working across 15+ diverse locations. We take pride in our openness and inclusivity, with an Employee-led DEI Council and active ERGs that ensure everyone's voices are heard.

Continuous Growth and Career Development: We invest in your growth with company-wide access to LinkedIn Learning and curated learning paths. From day one, you have the chance to contribute your ideas and create a meaningful impact. Our flat hierarchies and swift decision-making processes provide an open platform for your career progression.

Competitive Benefits Package

• Annual compensation reviews to ensure you're rewarded fairly.
• A remote office set-up bonus to enhance your workspace.
• A unique workation policy that allows you to work from different locations.
• An employee assistance program, offering resources and counseling.
• Plus, a perk that keeps giving: up to three free Jimdo websites for your personal or professional projects that you get to keep forever.

_Jimdo is proud to be an equal opportunity employer. This means that we don’t discriminate based on race or ethnic origin, color, the language(s) you speak, where you (or your parents) are from, or whether or not you consider yourself to have a disability. Neither will your age, gender, gender identity, sexual orientation, religion, beliefs, or political opinions play a part in your application with us. Our diverse team values and celebrates the uniqueness of each individual. We embrace differences and believe that they enrich our organization, making us stronger and more innovative. Join us, and let's continue to create a workplace where everyone can thrive, regardless of background or identity.

_By sending your application, you declare that you read and understand the Jimdo Applicant Privacy Policy