Paid Social Media Manager

We're Jiffy. We launched over a decade ago with a simple mission: use tech to combine an unparalleled level of customer service with the fastest delivery in the blank apparel, direct-to-film transfer, and custom apparel industries.We're more than a T-Shirt company; we're a support system for the creator + creator economy, home hobbyist, the small business owner, and more. Today, we help millions of small businesses build their vision from scratch.

The Paid Social Media Manager - Blanks, Transfers & Print will own paid social growth across Meta (Facebook/Instagram), Pinterest, TikTok, and emerging platforms. This role will manage day-to-day paid social operations, working closely with a supporting agency while steering creative and performance strategy in-house.

A strong focus will be placed on testing and measuring creative effectiveness, delivering creative needs to the marketing and design teams, and ensuring paid social campaigns are optimized against attribution insights. The ideal candidate is a hands-on operator who can analyze performance data, identify opportunities, and drive profitable customer acquisition across multiple platforms.

Key Responsibilities

• Lead the paid social strategy and execution across Meta, Instagram, TikTok, Pinterest, and other emerging social platforms
• Manage day-to-day paid social operations with the support of an external agency partner
• Develop and oversee testing frameworks to measure creative effectiveness, ad formats, and messaging impact
• Collaborate with creative and marketing teams to deliver ad creative assets based on testing insights and platform needs
• Optimize paid social campaigns based on multi-touch attribution models to ensure budget efficiency and scalable growth
• Continuously test and refine audience targeting, placements, bidding strategies, and funnel optimizations
• Partner with merchandising to ensure focus on priority brands, products, and seasonal campaigns
• Provide regular reporting on performance, insights, and opportunities for optimization
• Stay ahead of evolving paid social trends, platform algorithms, and new ad formats
• Recommend strategies to expand reach and performance on emerging paid social channels

Requirements

Basic Qualifications

• Bachelor's degree in Marketing, Digital Marketing Advertising or similar or equivalent years of experience.
• 5+ years of experience managing paid social campaigns for a consumer eCommerce business
• Strong hands-on experience with Meta Ads Manager, Pinterest Ads, TikTok Ads Manager, and other major paid social platforms
• Proven ability to manage and collaborate with external agencies
• Deep understanding of creative testing frameworks and how creative impacts paid social performance
• Experience using attribution tools and data to inform optimization decisions
• Strong analytical skills; ability to interpret data, identify trends, and make data-driven decisions
• Excellent project management skills and ability to align multiple stakeholders (agency, creative, merchandising, marketing)
• Self-starter who can balance strategic thinking with hands-on execution
• Expertise in complex/ matrixed product catalog, ideally an ecommerce physical goods background
• Willing to work EST hours

Why You Will Love Working At Jiffy

• Opportunity to grow our marketing function through innovation in the rapidly evolving fashion, AI and image processing space
• Collaborative and high growth environment, with direct impact on the company's strategic direction
• High visibility and influence in marketing cutting edge e-commerce solutions

Benefits

What We Offer

• Compensation & Growth: Competitive salary, equity opportunities, and performance-based bonuses
• Comprehensive Benefits: Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy
• Retirement Planning: 401(k)
• Wellness Support: Annual wellness benefits to help you stay healthy and balanced
• Tools for Success: Choice of MacBook or PC laptop, plus equipment for your home office setup
• Perks & Extras: Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
• Professional Development: Annual stipend to support your learning and career growth

EEO

Jiffy is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristics. Jiffy considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Jiffy is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.