Fractional Marketing Manager

About Jetzy:

Jetzy is an innovative and fast-growing tech company at the intersection of digital services and customer-centric experiences. We aim to create cutting-edge solutions that connect users in travel, lifestyle, and digital communities. Our mission is to redefine how people engage with modern technology, making their experiences seamless and meaningful.

We are looking for a Fractional Marketing Manager to join our team and play a key role in shaping Jetzy’s marketing strategy, driving brand awareness, and optimising digital campaigns. This role offers flexibility and a dynamic work environment where your contributions will directly impact our growth.

Job Overview:

As a Fractional Marketing Manager, you will be responsible for leading and executing marketing strategies that drive customer acquisition, engagement, and retention. You will collaborate closely with cross-functional teams, including product, content, and sales, to ensure that our marketing efforts are aligned with business goals. This is a flexible, part-time role that offers the opportunity to work with a forward-thinking, energetic team in a rapidly evolving industry.

Key Responsibilities:

• Strategic Planning: Develop and implement comprehensive marketing strategies that align with Jetzy’s business goals, growth objectives, and brand positioning.
• Campaign Management: Oversee the creation, execution, and optimization of marketing campaigns across various channels (e.g., digital advertising, email marketing, content marketing, social media, influencer partnerships).
• Brand Development: Ensure brand consistency and help elevate Jetzy’s brand presence across digital platforms and media.
• Content Strategy: Collaborate with the content team to create compelling, high-quality content for blogs, social media, email newsletters, and other marketing materials.
• Digital Marketing Optimization: Manage and refine SEO, SEM, and paid ad strategies to maximize ROI and customer engagement.
• Data-Driven Decision Making: Monitor, analyze, and report on campaign performance, leveraging data insights to optimize future marketing initiatives.
• Customer Engagement: Develop strategies to engage and retain customers, increasing lifetime value through targeted campaigns and relationship-building initiatives.
• Collaboration: Work closely with the product and sales teams to create campaigns that support product launches, customer needs, and business growth.

Required Skills & Experience:

• Experience: Minimum of 5+ years in a marketing role, with at least 2 years in a managerial position. Experience in digital marketing, brand strategy, and campaign management is essential.
• Digital Marketing Expertise: Proficiency with tools and platforms such as Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, Mailchimp, and SEO/SEM tools.
• Creative Mindset: Strong creative and strategic thinking abilities, with an eye for detail in content and campaign execution.
• Analytical Skills: Ability to interpret data and adjust marketing tactics accordingly to ensure optimal campaign performance.
• Project Management: Ability to manage multiple projects and campaigns at once, with a strong focus on meeting deadlines and driving results.
• Communication Skills: Excellent verbal and written communication skills; able to present ideas and marketing strategies clearly and persuasively.
• Autonomy & Collaboration: Comfortable working independently while also collaborating effectively within a remote team environment.

Preferred Qualifications:

• Experience in the travel, lifestyle, or tech industry.
• Familiarity with marketing automation tools and CRM platforms (e.g., HubSpot, Salesforce).
• Knowledge of design tools (e.g., Canva, Adobe Suite) for creative marketing assets.
• Experience in influencer marketing and community engagement.

Personal Attributes:

• Results-Oriented: A proven track record of driving results in marketing campaigns, with a focus on ROI and growth.
• Adaptable: Ability to pivot and adjust strategies quickly based on data, market trends, and company priorities.
• Self-Starter: Motivated to take initiative and work independently while meeting goals and deadlines.
• Collaborative Team Player: Eager to contribute and collaborate within a cross-functional team environment.

Why Jetzy?

• Flexibility: Enjoy a remote, flexible working environment that fits into your lifestyle.
• Impact: Work at a growing company where your efforts directly shape our future.
• Innovation: Join a dynamic, innovative team that values creativity, growth, and fresh ideas.
• Work-Life Balance: At Jetzy, we support a healthy work-life balance, empowering you to do your best work while maintaining personal well-being.