JDXpert is the leading global platform for workforce information—eliminating the chaos of unmanaged job data and providing HR leaders the clarity they need to build and sustain high-performing teams. Join the hundreds of customers, including 82 Fortune 500 companies, who have brought clarity to chaos through JDXpert. Work Clarified.
We are passionate about what we do, the product we sell, and the customers we serve. If you're looking for an opportunity to be a part of a team that values collaboration, innovation, and integrity, then we're the right company for you.
JDXpert is looking for YOU!
We’re looking for a strategic, data-driven Director, Digital Marketing to own and elevate our digital presence. This role is critical to driving pipeline and brand visibility across the HR space. You’ll own initiatives across SEO/SEM, digital advertising, website performance, and account-based marketing, while developing content that supports campaign execution and audience engagement. This is a high-impact role for a strategic thinker who also thrives in execution, with a deep expertise in leveraging digital channels to drive scalable growth.
What you'll do:
- Oversee and manage all digital marketing channels, including our website, blog, email, social media, ensuring alignment with brand strategy and a consistent voice.
- Lead digital efforts with a focus on measurable business impact, including pipeline generation and revenue influence.
- Own and influence all digital touchpoints, including review platforms- like G2 and Capterra- press releases, and brand presence to drive awareness and engagement.
- Lead SEO/SEM strategy and execution, driving improvements in keyword rankings and inbound traffic.
- Develop and manage compelling digital campaigns across LinkedIn, and other platforms to support ABM and demand generation.
- Play a key role in our ABM initiatives, identifying target accounts and delivering personalized digital experiences.
- Create impactful content for digital campaigns, landing pages and ads.
- Analyze and report on digital marketing performance, using data to continuously improve results and connect efforts to pipeline and revenue.
- Monitor competition and emerging digital trends in SaaS and HR technology to provide ideas that keep us innovative and uniquely positioned in the market.
What you'll have:
- 10+ years of experience in digital marketing in a B2B SaaS environment.
- Deep knowledge of digital advertising platforms- Google Ads, LinkedIn Campaign Manager, etc.
- Strong understanding of SEO/SEM best practices and tools.
- Experience with Hubspot and marketing automation.
- Demonstrated success supporting ABM strategies with digital execution.
- Excellent analytical and communication skills.
As a bonus, you’ll have:
- Experience with the HR technology industry and an understanding of HR buyer personas.
You’ll report to: VP, Marketing.