JDN Tuition is one of Australia’s fastest-growing tutoring companies, dedicated to providing high-quality, personalized education for students. We are seeking an experienced, results-driven Marketing and Lead Generation Specialist who can take ownership of our growth strategies — from email marketing and social media content to CRM management, lead nurturing, and light sales engagement. In this pivotal role, you will collaborate closely with the founder and leadership team to create and execute impactful marketing strategies that attract high-quality leads and convert them into paying clients.

Role Overview

This high-level, multi-disciplinary position requires a brilliant marketer and copywriter who is confident with light sales responsibilities, such as following up with warm leads via email, chat, and short calls. You will lead:

Marketing & content creation
Lead generation and CRM management
Social media engagement and email campaigns
Sales follow-up and onboarding guidance

Responsibilities

Create, plan, and schedule high-quality content across Instagram, Facebook, and LinkedIn.
Engage in relevant Facebook groups to promote JDN Tuition.
Write compelling captions, posts, and campaign content that convert viewers into leads.
Use Canva or similar tools to design visually engaging materials.

Email Marketing & Copywriting

Write persuasive email marketing sequences for both cold leads and warm nurturing.
Manage newsletters, broadcast emails, and sales-focused follow-ups.
Create and optimize landing pages, ads, and digital sales content.

HubSpot CRM & Lead Generation

Utilise HubSpot Professional to manage pipelines, workflows, segmentation, and automations.
Track lead engagement across email, social media, and website activities.
Maintain clean CRM data and reporting dashboards.
Optimize Google My Business for local SEO and lead capture.

Sales Engagement & Follow-Up

Follow up with leads via email, SMS, or Messenger to guide them into booking a trial.
Conduct short calls with interested parents/students to answer questions and encourage sign-ups.
Upsell additional services or bundles when appropriate.
Collaborate with the sales and admin team to convert inquiries into long-term clients.

Requirements

Experience & Tools (Non-Negotiable):
3+ years of experience in marketing, lead generation, or growth roles.
Hands-on experience with HubSpot Professional.
Proven success in writing conversion-focused copy.
Experience managing social media and email campaigns from conception to execution.
Comfortable communicating with parents/students via chat, email, and short calls.

Mindset & Skills:

Extremely detail-oriented, highly efficient, and a fast learner.
Strong problem-solving skills and independent decision-making ability.
Perfect English – both written and spoken.
Ability to stay organized and manage multiple responsibilities without errors.
High cognitive ability – capable of critical thinking, quick adaptation, and accelerated learning.
Bonus (Preferred but Not Required):
Background in the education or tutoring industry.
Familiarity with landing page builders or basic paid ad campaigns.

Why Join JDN Tuition?

Be part of a fast-growing business that makes a real impact.
Take ownership of your marketing role and directly shape the company’s growth.
Enjoy a flexible, remote setup with autonomy.
Gain long-term stability with performance-based growth and leadership potential.
Collaborate closely with a driven, hands-on founder on exciting new projects.

How to Apply

Please submit the following:

1. Your updated resume.

2. A short cover letter that includes:

- Why you’re the best fit for this role.

- An example of a campaign or strategy you executed that achieved real results.

- Your experience with HubSpot Professional.

- What you would focus on in your first 7 days in this role.

3. Include any links to your portfolio, past work, or marketing samples (if available).

Note: This is a role for highly experienced professionals only. Applicants without HubSpot experience or a strong marketing/sales background will "not be" considered.

Join us at JDN Tuition and help shape the future of education while advancing your career!

Job Type: Part-time

Pay: From $5.00 per hour

Expected hours: 40 per week

Schedule: