We are the team behind Envelopes.com, JAM Paper, and Folders.com — three of the most recognized names in stationery and office supplies. With decades of heritage, deep product authority, and a reputation for reliability, we have built a strong foundation in what many view as a mature category. But we believe there is far more potential ahead.

We are not looking for someone to run a check box marketing strategy. We want a creative thinker who can help us push beyond the expected — finding new ways to acquire customers, re-engage them with fresh and relevant campaigns, and reward their loyalty through experiences that make our brands feel distinctive and memorable.

Requirements

What You'll Do

Campaign Ownership

Lead end-to-end execution of campaigns across email, mid/upper-funnel ads, and on-site promotions.
Translate business priorities into integrated campaign calendars that connect brand, product, and customer moments.

Creative Direction

Manage and re-organize the existing design team; set clear priorities and raise the quality bar.
Ensure creative output is brand-consistent, segmented, and performance-driven.
Leverage AI tools to scale content and design production; tap freelancers for overflow or specialized projects.

Lifecycle, Engagement & Retention Marketing

Partner with our Head of Growth and DTC and CRM to build segmented journeys that feel personal — not batch-and-blast.
Drive initiatives that improve new→existing conversion rates and expand LTV.
Design memorable brand experiences across email, site, and campaigns that stand out in an otherwise commoditized category.
Develop creative loyalty initiatives (surprise-and-delight, recognition moments, rewards) that strengthen the emotional connection to the brand.
Continuously test new ways to create value for customers beyond the transaction, driving both repeat purchase and advocacy.

Brand Voice & Positioning _(:20% of role)

Refine tone of voice, messaging, and visual standards.
Ensure alignment across all channels (site, email, ads).
Lead a mini brand refresh to reposition the business for growth in 2026.

Paid Media Creative Enablement

Develop and test messaging/creative tailored for prospecting (Meta, YouTube, etc.).
Align ad creative with lifecycle campaigns to maximize ROI and consistency.

Cross-Functional Collaboration

Partner with Head of DTC on growth strategy priorities, reporting, and testing.
Work directly with the CEO for creative direction and brand prioritization.
Collaborate with product and merchandising teams to bring seasonal and product-specific campaigns to life.

Measurement & Validation

Track impact on email engagement, new→existing conversion, and repeat order LTV.
Report on campaign performance with clear ROI tie-back and actionable insights.

What We're Looking For

5-8 years of experience in brand, creative, or content marketing (e-commerce/DTC strongly preferred).
Proven track record leading brand refreshes or repositioning initiatives.
Strong storytelling and copywriting skills; ability to translate data into compelling campaigns.
Experience managing and elevating creative teams.
Comfort leveraging AI tools to scale creative production.
Hands-on operator who thrives in a fast-moving, entrepreneurial environment

Benefits

Work with awesome people!

Competitive Salary and Bonus potential

Competitive Health Care

Company retirement plan participation

Employee Discounts on all company products