Director of Lifecycle Marketing

Director of Lifecycle Marketing – High-Growth DTC Apparel Brand

A high-growth, digitally native apparel brand is looking for a Director of Lifecycle Marketing to own and scale retention as a core revenue driver, while building the broader lifecycle strategy.

The business is at an exciting stage, entering a phase where lifecycle, LTV, and customer experience are key levers for growth.

The Role

This is a hands-on, high-impact leadership role -not just campaign execution.

You will:

• Own end-to-end lifecycle strategy across email, SMS, loyalty, and subscriptions
• Drive retention, LTV, and lifecycle-attributed revenue
• Build and scale segmentation, personalization, and automation frameworks
• Lead testing and optimization across onboarding, repeat, and winback journeys
• Partner with Paid, Ecommerce, and CX teams to deliver a seamless customer experience
• Build and develop the lifecycle roadmap and team

What They’re Looking For

• Proven experience in DTC / Shopify brands ($30M–$100M+), ideally apparel, fitness, or CPG
• Track record of scaling lifecycle/retention revenue (email/SMS as a meaningful % of total)
• Strong understanding of retention, LTV, cohorts, and segmentation
• Experience running structured testing and experimentation frameworks
• Ability to connect lifecycle with acquisition, CRO, and CX
• Hands-on with platforms like Klaviyo, Attentive, or similar

Candidates with deep retention experience who are ready to expand into full lifecycle ownership are strongly encouraged to apply.

Why This Role

• Join a brand with real traction and ambitious growth plans
• Own lifecycle as a core growth lever with high visibility
• Make a direct impact on revenue and LTV
• Opportunity to build and scale the function at a pivotal stage