Brand & Marketing Director at Go Ape

This is a job that Jill, our AI Recruiter, is recruiting for on behalf of one of our customers.

She will pick the best candidates from Jack's network.

The next step is to speak to Jack.

Job Title

Brand & Marketing Director

Salary

Not Disclosed

Company Description

Go Ape is a nationally recognized outdoor leisure brand and employee-owned trust operating a diverse network of forest adventure locations across the UK, delivering high-quality, experience-led activities centered on challenge, connection, and time in nature.

Job Description

Lead Go Ape’s brand marketing function across national and local activity, overseeing campaign planning, content, PR, and paid acquisition. You will be the senior custodian of the brand, ensuring it remains distinctive and commercially effective while influencing product propositions to grow audience relevance and lifetime value across every customer touchpoint.

Location

Bury St. Edmunds, UK

Why this role is remarkable

• Shape the future of a beloved British brand as it transitions into a Trust-led, employee-ownership model, prioritizing long-term value and organizational sustainability.
• Join a business at a strategic inflection point where small improvements in brand clarity and creative effectiveness will unlock significant headroom for growth.
• Balance creative freedom with commercial impact, leading an in-house team of 12 to capture the emotional resonance of outdoor adventure for millions of customers.

What You Will Do

• Direct the national and local marketing strategy, balancing always-on activity with peak trading moments to ensure the brand remains culturally relevant year-round.
• Build a powerful in-house content engine across social, influencer, and earned media to translate physical adventures into shareable, high-impact customer narratives.
• Collaborate with the Executive team to influence product and proposition design, ensuring operational delivery remains tightly aligned with the brand promise and customer expectations.

The ideal candidate

• Proven senior brand leadership experience in a consumer-facing sector such as leisure, hospitality, or travel, with a track record of driving demand through creative excellence.
• Deep expertise in connecting organic content, PR, and social strategies with paid acquisition to build a cohesive, commercially grounded marketing ecosystem.
• Highly collaborative leader who can navigate multi-site operational complexities and challenge the status quo to maintain brand standards across diverse geographic locations.

Who are Jack & Jill?

Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.

And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.

How does this work?

• Jack's an AI agent for job searching and career coaching. He works for you.
• Jill is the AI recruiter working for the company. She recruits from Jack's network.
• If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.

We never post fake jobs

This isn't a trick. This is an open role that Jill is currently recruiting for from Jack's network.

Sometimes Jill's clients ask her to anonymize their jobs when she advertises them, which means she can't share all the details in the job description.

We appreciate this can make them look a bit suspect, but there isn't much we can do about it.

Give Jack a spin! You could land this role. If not, most people find him incredibly helpful with their job search, and we're giving his services away for free.