Director of Content Marketing

Job Title: Director of Content Marketing

Department: Marketing

Reports To: CMO/Vice President of Lifecycle & Loyalty Marketing

Compensation: $ 140,000.00-$180,000.00 per year, commensurate with experience.

Position Overview

The Director of Content Marketing will be responsible for developing and executing a high-impact content strategy that drives organic growth, patient engagement, and brand authority. This role will lead content planning, production, and optimization across multiple channels, ensuring that all content is compelling, compliant, and strategically aligned with Ivim Health’s mission and business objectives .

The ideal candidate will have a deep understanding of consumer behavior, storytelling, digital content trends, and event production, with expertise in SEO, conversion-driven content, audience engagement, and multimedia production. They will work cross-functionally to create and distribute high-quality, educational, and engaging content that increases brand visibility, fosters patient trust, and improves acquisition and retention. This role is ideal for a strategic content leader who thrives in a fast-paced, innovative environment and is passionate about driving patient engagement through impactful storytelling and data-driven content strategies.

This role is ideal for a  strategic content leader  who thrives in a fast-paced, innovative environment and is passionate about  driving patient engagement through impactful storytelling, SEO strategy, and multimedia content execution .

Who We Are

At Ivim Health, we are redefining health and wellness through personalized care and innovative solutions. Our mission is to empower patients to achieve their health goals by tailoring care to their unique needs and perspectives. We believe in fostering collaborative partnerships with our patients, ensuring that their voices are at the heart of every decision.

By combining compassion, continuous innovation, and a commitment to affordability and accessibility, we aim to create a world where personalized health care is not just a privilege but a standard. Together, we strive to enrich lives by supporting physical, mental, and emotional well-being—one patient at a time.

Key Responsibilities

Content Strategy & Planning

• Develop and oversee Ivim Health’s content marketing strategy, ensuring alignment with business goals, brand messaging, and patient engagement initiatives.
• Own and manage the content calendar, planning long-form and short-form content across web, mobile, email, podcast, and emerging channels. Coordinate content distribution through social media team.
• Leverage consumer insights, search trends, and competitive analysis to create content that resonates with target audiences and differentiates Ivim Health in the market.
• Plan and execute photo and video shoots, ensuring high-quality visual content that aligns with the brand’s storytelling and engagement goals.
• Oversee event production for content-driven activations, including live interviews, webinars, panel discussions, and video series.

Content Production & Execution

• Oversee the production and distribution of engaging, SEO-optimized articles, blog posts, newsletters, patient education materials, and social media content.
• Lead the development of multimedia content, including podcasts, video series, and expert interviews, to enhance engagement and thought leadership and PR.
• Ensure all content meets brand guidelines, is compliant with healthcare regulations, and follows best practices for accessibility and readability.
• Manage external agencies, freelancers, and content platforms (e.g., Contently) to scale production while maintaining brand consistency and quality.

SEO & Organic Growth

• Drive organic traffic through high-quality, search-optimized content that increases rankings and site visibility.
• Partner with SEO and growth marketing teams to implement keyword strategies, link-building initiatives, and technical SEO best practices.
• Continuously analyze content performance using SEMrush, Google Analytics, Metabase , and other analytics tools, identifying opportunities to improve engagement, increase time on site, and drive patient conversions

Engagement & Conversion Optimization

• Create content that nurtures patient relationships, encouraging ongoing engagement through website content, newsletters, mobile experiences, and social media.
• Optimize content for conversion, leveraging compelling calls-to-action, lead magnets, and patient success stories to drive sign-ups and appointments.
• Work closely with Lifecycle and CRM teams to ensure content is effectively integrated into email, SMS, and push notification strategies.

Collaboration & Leadership

• Partner with internal teams (Product, Compliance, Growth, and Brand) to develop content that aligns with overall marketing objectives.
• Manage and mentor a matrix of content creators, freelancers, and agencies to ensure high-quality production and storytelling excellence.
• Stay ahead of industry trends, content innovations, and regulatory updates to continuously evolve Ivim Health’s content strategy.

Qualifications

• Bachelor’s degree in Marketing , Journalism, Communications, or a related field.
• 7+ years of experience in content marketing, with a strong background in SEO, organic growth, and multimedia content production.
• Experience in photo and video shoot planning, including working with production teams, editors, and photographers.
• Deep understanding of digital content best practices, audience engagement strategies, and healthcare compliance requirements.
• Strong leadership and project management skills, with experience overseeing teams and external content creators.
• Proficiency with content marketing and analytics platforms and tools ( eg Contently, Google Analytics, SEMrush), CMS platforms, and content distribution channels.
• Experience in healthcare, wellness, or consumer brands is a plus.

What We Offer

• Competitive salary and benefits package
• PTO, Sick Time, Paid Holidays, Floating Holidays, and 401K matching
• A dynamic and fast-paced environment with opportunities for growth and development
• The opportunity to shape and lead Ivim Health’s marketing growth engine