We are seeking a creative, strategic, and detail-oriented Social Media Manager to create content and execute our social media strategy across Instagram, TikTok, and Facebook. This role will work closely with the CMO to align on overall strategy and editorial direction, then take ownership of day-to-day execution and content performance.

Key Responsibilities

Initial Kickoff

Collaborate with the CMO to develop and align the overarching social media strategy and monthly editorial calendar.

Content Creation & Scheduling

Create and schedule 3–4 posts or reels per week in alignment with the editorial calendar.
Develop a blend of:
Evergreen weekly content
Key calendar moments (e.g., holidays, events, awareness days)
Timely/trending content to capitalize on social opportunities

Creative Production

Utilize existing assets from our Rich Media Library (RML).
Capture additional video and still content to fill creative gaps or support spontaneous opportunities.

Content Optimization

Write strong, hook-driven captions optimized with strategic keywords.
Schedule posts at optimal times based on data and performance insights.
Ensure a cohesive and high-quality grid aesthetic.

Community Growth & Engagement

Tag relevant accounts and influencers to expand reach.
Actively engage with community and partner accounts to build relationships and increase visibility.

Focus Verticals

Content should resonate with and support these IV ACTIVE verticals:

Athletics
Wellness / Functional Medicine / Longevity (including Anti-Aging & Beauty)
Senior Living & Home Health

Platforms

Instagram (Reels, Stories, Feed)
Facebook (Organic posts)
TikTok (Trend-forward, authentic content)

Qualifications

2–4 years of experience managing social media for a wellness, lifestyle, or consumer brand.
Strong eye for visual storytelling, social trends, and aesthetic curation.
Experience with content creation tools (e.g., Canva, CapCut, Adobe Suite, or similar).
Skilled in analytics and using performance data to refine strategy.
Proactive, organized, and self-motivated with excellent communication skills.
Experienced in filming and directing content shoots (professional still/video camera equipment preferred).

Bonus Experience