UI/UX Designer

Title: UI/UX Designer

Must have : Personal Care/skin care/Beauty Products industry experience

Remote

Salary: $130k

Must have screening question:

Personal Care/skin care/Beauty Products industry

Product Portfolio

Wireframing

A/B Testing

CRO

• Dive deep into user research and testing, gathering insights to drive design decisions that truly meet our customers' needs.
• Create wireframes, prototypes, and high-fidelity designs for desktop and mobile that enhance user engagement and conversions.
• Optimize eCommerce flows (product discovery, checkout, post-purchase experiences) to drive higher CVR, AOV, and retention.
• Collaborate with developers to ensure seamless implementation of UX/UI improvements.
• Continue to build and maintain an ADA-compliant website, ensuring our digital experiences are accessible to everyone

A/B Testing & Growth Optimization

• Partner with CRO teams to design, implement, and analyze A/B tests.
• Identify UX friction points and drop-off areas in the funnel using heatmaps, user testing, and analytics.
• Develop test hypotheses based on data insights, iterating designs based on real user behavior.
• Use tools like Google Optimize, Optimizely, Hotjar, VWO, and GA4 to track and refine tests.
• Translate test learnings into long-term UX improvements and design system enhancements.

Data-Driven UX Decisions

• Work closely with growth, eCommerce, and product teams to analyze customer journey pain points.
• Apply behavioral psychology and persuasive design principles to drive engagement and action.
• Develop personalized user experiences based on segmentation, data insights, and testing outcomes.

Brand Cohesion & Visual Excellence

• Ensure all designs align with Blueprint’s premium, science-backed aesthetic.
• Craft visually striking yet performance-optimized experiences that balance form and function.
• Create interactive elements and micro-interactions to enhance engagement.

Basic Qualifications:

• 3-6+ years of UI/UX experience, ideally in eCommerce, health, DTC, or performance marketing-driven brands using Shopify
• Strong expertise in Figma for rapid prototyping and UI design
• Strong understanding of user-centered design principles, information architecture, and usability testing
• Experience leveraging data to inform design decisions
• Excellent visual design skills with a keen eye for detail and aesthetics
• Comfortable in a fast-paced, test-and-learn environment where iteration drives success.
• Passionate about longevity, health, and optimizing human performance through design.