Marketing Specialist

100% Remote Opportunity

Primary Responsibilities:

• Support paid team with reporting and segmentation needs across tactics, including content marketing and direct response
• Build & maintain reporting dashboards, aggregating data from multiple sources
• QA testing plans
• Conduct exploratory and ad-hoc analyses and build audience segments to help grow and retain the subscriber base for all consumer brands, with a focus on our paid acquisition and retention campaigns
• Aggregate and apply learnings from internal tests, external research, and the competitive landscape to find new opportunities to grow subscription revenue
• Identify areas of the consumer journey with the highest marginal opportunity and potential to grow profit

Desired Skills & Qualifications:

• Languages:

• SQL preferred (will be expected to learn on the job otherwise)

• Python or R a plus

• Technologies:

• Familiarity with querying relational databases

• Excel

• Basic understanding of data visualization and principles

• Analytics:

• Web

• Marketing

• A/B Testing

• Knowledge of CDPs and data providers a plus

• Basic understanding of statistics

• Platforms:

• Snowplow

• Shopify

• Optimizely or other experimentation platforms a plus

• Visualization tools like Mode Analytics, Looker, ggplot/matplotlib or equivalent