Marketing Specialist

100% Remote Opportunity

Key Responsibilities:

• Assist the paid team with reporting and segmentation across various tactics, including content marketing and direct response strategies.
• Create and maintain reporting dashboards by consolidating data from diverse sources.
• Develop and execute QA testing plans.
• Perform exploratory and ad-hoc analyses, and build audience segments to enhance and retain the subscriber base for all consumer brands, focusing on paid acquisition and retention initiatives.
• Summarize and apply insights from internal tests, external research, and competitive analysis to identify new avenues for increasing subscription revenue.
• Pinpoint areas within the consumer journey that offer the greatest potential for profit growth.

Desired Skills & Qualifications:

• Languages:

• Preference for SQL (willingness to learn on the job if necessary)

• Knowledge of Python or R is advantageous

• Technologies:

• Experience with querying relational databases

• Proficiency in Excel

• Basic understanding of data visualization principles

• Analytics:

• Web analytics

• Marketing analytics

• A/B Testing

• Familiarity with CDPs and data providers is beneficial

• Basic grasp of statistical concepts

• Platforms:

• Experience with Snowplow

• Knowledge of Shopify

• Familiarity with Optimizely or similar experimentation platforms is a plus

• Experience with visualization tools like Mode Analytics, Looker, ggplot/matplotlib, or similar