About ISSA: ISSA is an education and certification company for fitness trainers, personal trainers, strength and conditioning coaches, nutritionists, nutrition coaches, yoga instructors, health coaches, medical professionals, and more! For over 35 years, ISSA has created a personal fitness training program to merge gym experience with practical and applied sciences. With over 300 employees, we have certified nearly 500,000 trainers in 174 countries. We were recently recognized as a Best Place to Work and Healthiest Employer by The Phoenix Business Journal, Fastest Growing Private Company by Inc. Southwest Regionals, and Top Workplace by USA Today!

We are adding a Marketing Manager, Paid Search, to our team of relationship-builders who are laser-focused on providing exceptional service to our students. We are tenacious and resilient in pursuing personal and professional success while incorporating fun into every day!

What is ISSA looking for?

We’re seeking a Marketing Manager, Paid Search lead our customer acquisition and demand generation efforts across three distinct brands with varied audience segments and buyer journeys. This role is ideal for a performance-driven marketer with a strong background in paid search and lead generation, who has hands-on experience managing campaigns in-house or at an agency.

You’ll manage day-to-day paid search operations across Google Ads and Microsoft Ads, support continuous testing and optimization, and collaborate cross-functionally to improve conversion and lead quality. Another key part of your role will be supporting the day-to-day rhythms of the paid media team in addition to conversion rate optimization, as this role will focus on more than just traditional paid search.

So What's the Job?

Plan, execute, and optimize paid search campaigns on Google Ads, Microsoft Ads, etc.
Ensure ad platform tracking is accurate while assisting in implementing new marketing tags & integrations.
Manage paid search budgets, bid strategies & testing process to maximize campaign performance and efficiency.
Support the Director of Paid Media Marketing in forecasting, proactively laddering up new opportunities or areas of concern to inform strategy and planning.
Lead and strategize CRO testing across marketing channels
Collaborate with product, data analytics, and other marketing team members to prioritize and test landing pages across brands & channels
Monitor, report, and analyze key performance metrics (CPA, ROAS, LTV, etc.) and provide actionable insights to optimize spending within Paid Search.
Stay ahead of industry trends and platform updates to refine our paid search strategy. Particularly as it relates to AI and its effects on the search landscape.
Contribute to the execution and iteration of acquisition and demand generation strategies to meet business growth objectives for both lead generation for inside sales teams and self-service e-commerce purchases.
Continuously test and innovate new methods for customer acquisition and engagement.
Execute planned initiatives (campaigns, creatives, testing, etc) directly within Ad Platforms (Google, Microsoft, etc).
Collaborate cross-functionally with creative, data, and product teams to test and refine ad copy and landing pages for better performance.
Run A/B and multivariate tests to improve campaign efficiency and lead conversion.
Support a collaborative, data-driven, high-performance marketing culture.

Qualifications:

4+ years of hands-on experience in managing paid search campaigns, including Google Ads and Microsoft Ads
Demonstrated success in lead generation and conversion rate optimization.
A strong analytical mindset, able to make data-driven decisions and optimize campaigns for efficiency and scale.
Knowledge of attribution models, tracking, and reporting tools (Google Analytics, HubSpot, MMM Tools, etc.).
Strong ability to manage budgets and forecast performance with a focus on ROI.
Experience working with marketing tags platforms (like Google Tag Manager) a plus
Comfortable working in fast-paced, high-growth environments (DTC, e-learning, SaaS, or subscription-based businesses preferred).
Excellent communication skills with the ability to translate data into insights and strategies.

Anything else? Absolutely! Benefits and Perks:

This is a place where every day we are inspired by our teammates, encouraging each other to be our best. The environment is friendly and upbeat! And we feel it’s important to reward our team with competitive pay and benefits. Here are some of the highlights:

Free Certifications: Who wants to be their best self? WE DO! As an ISSA team member, you have access to our courses and certifications…at no expense! Additionally, you'll receive exclusive discounts on leading products in the fitness industry. Cool, right? After 90 days, employees can also enroll up to 5 friends/family members each year in our courses...FOR FREE!

Health & Wellness Reimbursement: If our company’s mission is to encourage healthy living, we need to walk the talk and ensure each employee is supported in their wellness journey! Employees can submit fitness purchases (gym membership, fitness equipment, classes) and professional and mental health purchases (personal learning courses, wellness apps, art classes, and more) for reimbursement up to $50/month…$600/year.

Work-Life Synergy: Our Core Team members start with 3 weeks of PTO each year and can earn up to 6 weeks each year! And everyone at ISSA gets 8 paid national holidays every year...PLUS 1 floating holiday! Work hard, play hard

Parental Time Off: We support our team members as they grow their families! Once you qualify for FMLA, you are eligible to receive up to 6 weeks of paid maternity/paternity time to bond with a new child.

Well-Rounded Support: We are proud to offer Maven, a global platform that provides on-demand care! Maven provides an option for inclusive, comprehensive support for the whole employee and their family journey!

Medical, Dental, and Vision Insurance: A key component to living a healthy lifestyle is having access to the care we (and our families) need. We offer 2 medical insurance plans accompanied by Health Saving Account (HSA) and Flexible Savings Account (FSA) options, as well as Dental and Vision coverage. And you don’t have to wait forever! Eligibility begins the 1st of the month after you start.

Team Building: We may be remote, but we don’t have to be alone! We host a monthly schedule of virtual team activities, town halls, brown bag lunches, and other special events…so many fun ways for us to connect and support one another.

Growth Opportunities: When our people grow…we grow! We offer leadership training, coaching/mentoring opportunities, and cross-functional collaboration on special projects and initiatives. Constant growth and development are inherent in our culture.

Tools To Do The Job: We ensure you are hooked up with the tools, equipment, and systems you need. We begin the process before your start date, so you are ready to rock ‘n roll on your first day. We also provide a monthly work-from-home allowance!

100% Remote Work: You can say goodbye to long commutes because all of our roles can be performed from the comfort of your own home. To connect and communicate more effectively, ISSA is a camera-friendly culture in which cameras are on for scheduled meetings. We have found that this bridges the gap that can exist since we are not working together in an office.

What Else? We have a 401(k) company match and 100% company-paid life/AD&D insurance/short-term disability. We also offer an employee assistance program to assist with work-life concerns (legal, financial, and mental health). Our ultimate goal is to support you and your overall wellness.

Transform your career at ISSA!