Senior Manager, Performance Marketing

🚀 We’re Hiring: Senior Manager, Performance Marketing

📍 UK

🏢 IRIS Software Group

📈 Reports to: Senior Director of Demand Generation

We’re hiring a Senior Manager, Performance Marketing to lead our global paid media strategy across Accountancy, HCM and Education.

This is a newly created, strategic role designed to bring performance marketing directly into demand generation — with clear pipeline accountability.

If you’re commercially sharp, love solving attribution challenges, and know how to get the best out of an agency partner… keep reading 👇

🎯 What You’ll Own

💰 Global paid media strategy & budget

📊 Pipeline-driven performance marketing (not vanity metrics)

🤝 Strategic PPC agency partnership

🔍 Full-funnel attribution & measurement (Marketo, Salesforce, Heeet)

🌐 Commercial roadmap coordination for website development

🧪 Conversion rate optimisation in partnership with CRO

You’ll connect paid activity to qualified pipeline and revenue — across multiple sectors and global markets.

🔎 What We’re Looking For

✅ Experience managing complex, multi-region paid media programmes

✅ Strong attribution & measurement capability in B2B environments

✅ Commercial mindset — you think in pipeline, not clicks

✅ Confident stakeholder manager (Sales, Demand, CRO, Product Marketing)

✅ Strong marketing tech exposure (Marketo, Salesforce essential)

✅ Experience managing agency relationships strategically

B2B SaaS experience? A bonus.

Experience solving messy attribution challenges? Even better.

💡 Why This Role Matters

This isn’t just running PPC.

It’s about:

📈 Driving measurable pipeline growth

🧠 Solving complex attribution challenges

🎯 Aligning performance marketing to real revenue outcomes

🤝 Influencing senior stakeholders across the business

If you’re someone who understands that every pound spent must drive pipeline impact — and you enjoy being both strategic and hands-on — this could be your next move.