Join us. Let’s make a direct impact in healthcare.
Being an Iodine employee means becoming part of something bigger - using clinical AI technology to drive smarter healthcare processes and positively impact patient care.
Who We Are
Recognized as one of Austin’s best places to work, we are a collaborative and dedicated team with innovation built into our DNA. Iodine is an enterprise AI company that is championing a radical rethink of how to create value for healthcare professionals, leaders, and their organizations - by automating complex clinical tasks, generating insights and empowering intelligent care. Powered by one of the largest sets of clinical data and use cases available, our groundbreaking clinical machine-learning engine, Cognitive ML, constantly ingests the patient record to generate real-time, highly focused, predictive insights that clinicians and hospital administrators can leverage to dramatically augment the management of care delivery.
What You’ll Do
- Customer Lifecycle Marketing & Engagement
- Develop and execute customer lifecycle programs to drive awareness, retention, and expansion among enterprise healthcare customers.
- Lead cross-sell and upsell campaigns, ensuring alignment with Iodine’s Ideal Customer Profile (ICP) for expansion for targeted growth goals.
- Optimize customer journeys, segmentation strategies, and engagement campaigns to maximize customer value.
- Leverage data-driven insights to personalize outreach and improve outcomes across key customer segments.
- Customer Advocacy
- Lead the collection, curation, and promotion of customer Experience stories, integrating them into marketing and sales initiatives.
- Build and maintain a sustainable resource library in collaboration with CX, ensuring consistent customer storytelling.
- Collaborate cross-functionally to identify, activate, and cultivate a bench of customer champions for testimonials and case studies.
- Serve as the marketing lead for the annual user group meeting, creating repurposable content that extends beyond the event.
- Executive Engagement & Thought Leadership
- Develop a strategic communication plan to keep key customer personas informed about Iodine’s innovations and impact.
- Elevate customer storytelling efforts by developing case studies, testimonials, and thought leadership content.
- Partner with internal teams to create high-value content for webinars, industry events, and executive panels.
- Community Engagement & Retention Initiatives
- Drive engagement and adoption within Iodine’s customer community, fostering meaningful interactions and knowledge-sharing.
- Lead the transition from HubSpot to Community for customer communications, ensuring a seamless experience.
- Partner with CX & Product teams to track key customer Experience metrics and integrate them into engagement initiatives.
- Amplifying the Customer Voice Within Iodine
- Create internal activation and awareness programs to bring customer stories, insights, and impact to life for Iodine employees.
- Collaborate with CX teams to ensure content aligns with key customer needs and growth objectives.
What We’re Looking For
- 5+ years of experience in customer marketing, lifecycle marketing, or demand generation, preferably in B2B AI HealthTech or SaaS.
- Proven ability to develop and execute customer lifecycle programs, including activation, retention, and expansion strategies.
- Strong storytelling and content development skills, with experience creating customer Experience stories, case studies, and thought leadership content.
- Experience managing executive communication programs and developing high-value content for C-suite audiences, industry events, and panels.
- Hands-on experience executing ABM campaigns, executive engagement, and customer advocacy programs in a fast-growing B2B environment.
- Expertise in marketing automation, CRM, and campaign optimization tools (HubSpot, Salesforce).
- Strong project management skills, with a proven ability to prioritize and meet deadlines in a fast-paced environment.
- A collaborative mindset, capable of working cross-functionally with Product Marketing, Sales, and Customer Experience teams.
- Proactive self-starter attitude, with a passion for customer-centric marketing and measurable business impact.
Preferred Qualifications
- 5-10 years of experience in customer marketing, content marketing, or demand generation, with at least 5 years in healthcare or healthtech.
- Deep understanding of the healthcare landscape, including challenges faced by clinicians, administrators, and health systems.
- Experience driving community engagement and retention initiatives, with expertise in customer forums, referral programs, and social media strategy.
- Ability to analyze customer data and engagement metrics to refine marketing strategies and personalize customer interactions.
- Established portfolio of customer-focused content, including customer success stories, executive messaging, and digital campaigns.
- Experience supporting annual user group meetings and customer events, creating content and engagement strategies to maximize participation and impact.
What We Offer
- Comprehensive Healthcare: Fully covered medical, vision, and dental benefits for employees, plus generous dependent coverage.
- Telehealth Services: Convenient access to telehealth services tailored for remote work.
- Savings Accounts: Tax-advantaged savings accounts for healthcare and dependent care expenses.
- Ancillary Benefits: Life, AD&D, and disability insurance paid by Iodine for peace of mind.
- Retirement Plan: Competitive 401(k) retirement plan with a considerable company match.
- Extra Life Insurance: Optional additional life insurance coverage for you and your dependents.
- Accident Insurance: Financial protection against unexpected accidents and critical health issues.
- Critical Illness Insurance: Provides financial support for medical costs and living expenses during serious illness.
- Hospital Indemnity Insurance: Additional support for hospital-related expenses through indemnity insurance.
- Pet Insurance: Affordable options for discounted pet insurance.
- Legal and Identity Protection: Legal and ID theft protection to safeguard personal information.
- Employee Assistance: Confidential employee assistance program for personal and professional challenges.
- Education Allowance: Annual funding for educational pursuits and continuing education to support professional development and skill enhancement.
- Reimbursements: Annual reimbursement for eligible wellness expenses, monthly reimbursement for cell phone and WiFi costs, and a one-time equipment allowance for creating a comfortable home office.
Why should you join Iodine?
This is a unique opportunity to join a close-knit, rapidly growing team and help us improve a key piece of the organization. You will have the opportunity to drive smarter healthcare processes through technology, so hospitals can stay focused on patient care. You will join a passionate and ambitious team, with a proven record of success building multiple companies. Learn more about our company culture on Built In Austin and on our website at www.iodinesoftware.com.