Product Marketing Manager (Insurance Vertical)

About InvoiceCloud

InvoiceCloud is a leading provider of online bill payment services. Founded in 2009, the company has grown to be one of the leading disruptors in the cloud-based electronic bill presentment and payment (EBPP) space, helping institutions put customer experience first. By switching to InvoiceCloud, clients can improve customer engagement, loyalty, and efficiency while reducing churn and missed payments in the process. With over 50 million payments processed annually, InvoiceCloud is one of the most secure, innovative, and inclusive fintech solutions in the market. To learn more, visit www.InvoiceCloud.com.

Position Summary

The Product Marketing Manager – Insurance will be responsible for driving go-to-market strategy, positioning, and demand for the company’s digital payment and engagement solutions tailored to the insurance industry. The role requires deep market insights, positioning expertise, and strategic messaging skills. You will serve as the voice of the customer within the organization and collaborate closely with Sales, Product Management, Demand Generation, and Customer Success to drive adoption, differentiation, and revenue growth. The ideal candidate will have deep expertise within the insurance ecosystem, experience in B2B SaaS, and a strong understanding of product marketing responsibilities.

Key Responsibilities

• Conduct market research to identify trends, customer needs, and competitive positioning within the insurance segment.
• Analyze industry shifts, customer communication preferences, and regulatory changes.
• Develop outcome-based messaging and compelling value propositions tailored to key stakeholders
• Translate complex product capabilities into clear, value-driven content for various personas (e.g., CFO, Claims Managers, Customer Experience)
• Partner with Sales, Demand Generation, and Product Management to plan and execute go-to-market strategies for new product features, launches, or vertical expansions.
• Create sales enablement materials including pitch decks, battlecards, ROI calculators, customer use cases, and objection-handling guides.
• Collaborate with demand generation and digital marketing teams on campaigns that drive awareness, pipeline growth and retention.
• Partner with Customer Marketing and Customer Success to identify advocates, capture case studies, and develop referenceable stories in the insurance space.
• Engage directly with clients and prospects to validate messaging and gather feedback on market needs.
• Train the sales team on messaging, use cases, and competitive differentiation within the insurance vertical.
• Support strategic deals with tailored messaging, proposals, and positioning guidance.

What We’re Looking For

• 3-5 years of experience in a product marketing role
• Deep understanding of the insurance industry and its digital transformation trends (STRONGLY PREFERRED)
• Proven experience marketing B2B SaaS solutions to insurance customers
• Strong communication, storytelling, and strategic go-to-market skills
• Superior analytical skills, with the ability to understand and articulate the context, outcomes, and impact of the analysis to a diverse audience
• Expertise in prioritizing multiple projects at once and effectively managing stakeholder expectations
• Excellent collaboration skills and the ability to work cross-functionally in a fast-paced environment.
• Self-starter with a data-driven mindset and a passion for customer-centric marketing
• Leverage AI-driven insights and automation to accelerate go-to-market execution and enhance customer value realization across the insurance vertical
• Exceptional ability to communicate effectively with multiple audiences, from C-level to entry level, internal and external
• Positive attitude, curious intellectual, life-long learner

Preferred

• Prior experience in EBPP, billing platforms, or payment technology
• Familiarity with core insurance platforms (e.g., Guidewire, Duck Creek) and integrations
• Proficiency in using AI and analytics tools to uncover customer insights and accelerate value delivery
• Familiarity with product launch frameworks and go-to-market planning

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay. The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Base Compensation Range

$115,000—$125,000 USD

InvoiceCloud is an Equal Opportunity Employer.

InvoiceCloud provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at our company, please contact jobs@invoicecloud.com.

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