Interplay Learning, the leader in immersive learning for the skilled trades, now includes Industrial Training International (ITI), the global leader in specialized industrial learning solutions.

Leveraging instructor-led training, online simulations, AI, and VR, Interplay helps organizations and educational institutions upskill faster, reduce risk, and increase operational readiness. With nearly 600,000 people trained, Interplay is shaping the future of workforce development, building better careers and better lives. Visit www.interplaylearning.com to learn more.

Awards & Recognition

2024 Facilitiesnet Readers' Choice Award Winners for Software
Forbes 2024, America's Best Startup Employers
2024 Fast Company Most Innovative Companies
2024 AHR Expo Innovation Awards Winners for Software
Built-In, Best Midsize Places to Work In Austin 2023 & 2024

Interplay Learning Ethos

__At Interplay, we love what we do. We embrace our daily challenge to push technological limits to invent better ways to make learning easier and training more powerful. We attract passionate people and invite spirited discourse. We celebrate that our jobs fit our lives, not the inverse. We are uncompromising in our belief that together: we can build better training, build better careers and build better lives for customers and our team.

__Position: Sr. Growth Marketing Manager

Reporting to the Director of Demand Generation, the Senior Growth Marketing Manager will lead the vision, strategy, and execution for our company's entire web presence. In this pivotal role, you'll be the expert on all things website, driving its evolution to be a best-in-class platform for customer acquisition, engagement, and retention. You'll work cross-functionally with marketing, product, sales, and engineering teams to ensure our website effectively supports our business objectives and delivers an exceptional user experience.

In addition to owning Interplay’s web presence you will also manage 1-2 direct reports. Previous people management experience is not required, but the desire to lead is!

Why This Position

Meaningful, impactful work
Mission-driven company
Career development in a dynamic, high growth environment
Passionate, collaborative team
Innovative product - EdTech, VR, AI

What You’ll Do

Website Strategy & Roadmap: Develop and execute a comprehensive website strategy aligned with overall marketing and business goals. Define and prioritize the website roadmap, identifying key initiatives for growth, optimization, and improved user experience.
Performance & Optimization: Own key website metrics (traffic, conversion rates, engagement, SEO rankings, etc.) and continuously analyze performance to identify areas for improvement. Lead A/B testing, personalization efforts, and conversion rate optimization (CRO) initiatives.
Content & SEO: Collaborate with content and SEO teams to ensure the website is optimized for search engines and provides compelling, relevant content that attracts and engages our target audience. Stay up-to-date with the latest SEO trends and algorithm changes.
User Experience (UX) & User Interface (UI): Champion the user experience on the website, ensuring intuitive navigation, clear calls to action, and a visually appealing and brand-consistent design. Work closely with design and development teams on UI/UX enhancements.
Technical Oversight: Understand the technical aspects of website development and maintenance, including CMS management, front-end technologies, and integrations. Act as a key liaison between marketing and engineering teams for all website-related projects.
Cross-Functional Collaboration: Partner effectively with marketing (digital, content, product marketing), sales, product, and engineering teams to gather requirements, prioritize initiatives, and ensure seamless execution of website updates and campaigns.
Analytics & Reporting: Establish robust reporting mechanisms to track website performance, provide actionable insights, and present regular updates to stakeholders. Leverage tools like Google Analytics, Adobe Analytics, or similar platforms.
Compliance & Governance: Ensure the website adheres to all relevant legal and compliance standards (e.g., GDPR, CCPA, accessibility guidelines).
Team Leadership: Mentor and guide junior team members, fostering a collaborative and high-performing environment.

Who You Are

Proudly passionate about digital marketing and website optimization.
Confident decision maker and ability to sift through competing asks & priorities.
A master project manager and able to prioritize, delegate and execute as necessary.
A data-hungry team player who wants to collaborate to create operational excellence.
An avid learner who is as excited about tests and experiments as much as wins and results.
Crazy about the customer and delivering a highly engaging, tailored experience.
An energetic, optimistic collaborator who wants to join a team of people who love to break records.

Requirements

7+ years of progressive experience in digital marketing, with at least 3-5 years specifically focused on website management and optimization.
Proven track record of driving significant improvements in website performance metrics (traffic, conversions, SEO).
Deep understanding of website analytics platforms (e.g., Google Analytics, Adobe Analytics) and A/B testing tools.
Strong knowledge of SEO best practices, keyword research, and technical SEO.
Experience with various Content Management Systems (CMS), preferably including WordPress
Solid understanding of UX/UI principles and ability to advocate for user-centric design.
Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively with technical and non-technical stakeholders.
Results-oriented with a data-driven approach to decision-making.
Candidates must be authorized to work in the United States for any employer without stipulations and be residents of the United States.
Following offer, all roles require I-9 verification, E-Verify, a background check, and a drug and alcohol test.

Pay: $110,000 - $125,000 salary (depending on experience). There is no bonus compensation for this position.

Why You'll Love Working With Us

Remote-first & flexible hours – Offices in Austin, TX; Deer Park, TX; Woodland, WA; and Cleveland, OH.
Learning & growth – Annual learning reimbursement.
Family-friendly policies – Support for work-life balance.
Generous time off – 3 weeks PTO, 1 week Winter Break, holidays, and sick days.
Comprehensive benefits – Medical, vision, dental, and 401(k) match.
Equity – Private Company Equity Options
Wellness – Mental and physical health resources and social events.

Join us and grow with a team that values you!

Diversity Statement

__At Interplay Learning, diversity and inclusion are fundamental to who we are and how we operate our business. We’re building a diverse workforce that cultivates and supports all individuals for the betterment of each other, our company, and our customers. We believe a culture of equality creates a stronger work environment for all employees and that we are all accountable for encouraging and celebrating diverse voices. Interplay Learning commits to promote and recognize principles of fairness, equity, and social justice in relation to, and across, intersections of race, age, color, disability, faith, religion, ancestry, national origin, citizenship, sex, sexual orientation, social class, economic class, ethnicity, gender identity, gender expression, and all other identities represented among our diverse membership.

____We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, and individuals with disabilities to apply. Interplay Learning is an equal opportunity employer and welcomes everyone to our team. If you need any reasonable accommodation at any point in the application or interview process, please let us know.

__Equal Employment Opportunity

__Interplay Learning is committed to providing equal employment opportunity (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, pregnancy, marital status, gender identity or expression, status as a veteran, or any other legally protected characteristic or activity in accordance with applicable federal, state and local laws.

____As a federal contractor, Interplay Learning takes affirmative action to employ and advance employment of individuals with disabilities and protected veterans.

____Interplay Learning does not discriminate against employees or applicants for discussing, disclosing, or inquiring about compensation.

__Drug Testing & Background Testing

The company conducts background checks after extending offers of employment. These screenings are performed by third-party specialists. All roles require I-9 verification, E-Verify, a background check, and a drug and alcohol test. Additionally, depending on the position, candidates may undergo employment history verification, DMV record check, reference checks, education and credential verification, and a credit history review.