Social Media Marketing Manager

Location- UK or other part of Europe

Role Overview

IWG is seeking an experienced marketing professional to support the scalable rollout of our local social media initiatives.

As a key member of the campaign team, you will play a critical role in accelerating and elevating our local social media implementation. We're looking for a highly dynamic, data-driven, and commercially minded marketer who can bring both strategic insight and hands-on execution to the role.

IWG operates on a global scale and is well-established in key markets. Our goal is to strengthen our presence in these regions while also expanding into new territories. This role will help ensure our market-level social media efforts are optimized for audience reach, brand consistency, and platform performance—within a centralized and structured framework.

Key Responsibilities

• Owns and manages relationship with local social media agencies
• Strategy of local expansion programme > plan, pitch and onboard new markets
• Content and platforms strategy for live markets
• Connected to social media agencies across the world
• Monitors monthly performance of live markets, to tracks against targets
• Monthly review of performance - content, audience, cost
• Set up each agency to succeed with MoM progress
• Report back to Head of campaign with monthly evaluation and next month recommendation at account level
• Drives programme to deliver ROI and growth
• Ensure effectiveness of organic social strategy
• Demonstrate value of local social

Qualifications

• +5 years of experience in marketing
• Proven track record in project management and social media strategy
• Background in working within large, commercially focused organizations across diverse cultures
• Exceptionally organized with strong interpersonal and communication skills
• Sharp attention to detail and a commitment to high-quality output
• Comfortable thriving in fast-paced, dynamic environments
• Proactive problem-solver with the agility to respond quickly and add genuine value to initiatives
• Confident communicator, experienced in managing expectations and engaging with senior stakeholders
• Deep understanding of social media platforms, trends, and content that drives engagement

About The Company

IWG has been at the forefront of flexible working for over 35 years. With nearly 4,000 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient.

We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services.

As the world’s leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers.

Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30,000 centres.

_Carbon Neutral Workplaces

_IWG’s purpose of helping everyone have a great day at work, while protecting people and the planet is at the heart of everything we do. We are proud to supply all of our customers worldwide with carbon neutral workplaces, and we have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.

_Leading Employer Award

_IWG is proud to be the recipient of a Leading Employer Award in both 2022 and 2023. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day.

Join us at https://careers.iwgplc.com/home