Product Marketing Manager

Job Title: Product Marketing Manager (Consumer / B2C)

Location: Remote

Duration: 12 months Contract to start with

We are looking for an experienced Consumer Product Marketing Manager to join a high-impact global marketing team. This role focuses on driving product positioning, go-to-market strategy, and consumer engagement for large-scale, consumer-facing digital products.

You will play a critical role in shaping how products are brought to market—leveraging consumer insights, leading cross-functional initiatives, and driving campaigns that increase awareness, adoption, and engagement.

This is an ideal role for someone who thrives in fast-paced, ambiguous environments, brings both analytical rigor and creative thinking, and can influence stakeholders without formal authority.

Responsibilities

Influence and define product positioning, messaging, and narratives using data-driven consumer insights

Develop and execute go-to-market (GTM) strategies, including launch planning, success metrics, and integrated campaigns

Partner with cross-functional teams (product, research, communications, creative, policy) to align on strategy and execution

Drive consumer-facing product launches and marketing campaigns to increase awareness, adoption, and long-term engagement

Collaborate with brand and integrated marketing teams on advertising and outbound marketing initiatives

Analyze campaign performance and customer feedback to inform continuous optimization and product strategy

Lead complex, cross-functional projects and deliver clear, actionable recommendations

Present insights, plans, and results to senior leadership and stakeholders

Required Qualifications

7+ years of experience in Marketing, with strong exposure to Product Marketing

Proven experience partnering closely with Product teams to influence product strategy and positioning

Strong experience in consumer-focused GTM strategy development

Demonstrated success leading consumer product launches and campaigns

Experience working cross-functionally with product, marketing, communications, and policy teams

Excellent project management skills with ability to drive multiple initiatives simultaneously

Strong analytical skills with experience measuring and optimizing campaign performance

Experience presenting to executive stakeholders

Bachelor’s degree in Marketing, Business, or related field

Preferred Qualifications

Experience in technology or digital products industry

Strong copywriting and storytelling skills

Experience working across global or international markets