Marketing Automation Specialist

Job Title: Marketing Automation Specialist

Location: Remote

Duration: 6 Months

We are seeking a Marketing Analyst to join a high-impact team focused on helping small businesses grow through digital marketing. The successful candidate will support execution across marketing channels such as email, onsite, and digital ads. This role involves hands-on work with marketing automation platforms, campaign execution, QA, and project management.

Key Responsibilities

• Own end-to-end digital campaign execution, including setup, QA, and stakeholder management
• Build and manage marketing journeys in Salesforce Marketing Cloud (SFMC) or similar tools
• Perform QA testing on marketing materials and campaigns before launch
• Manage multiple projects simultaneously, ensuring delivery on tight timelines
• Provide basic debugging and troubleshooting support within marketing platforms
• Collaborate with internal teams on campaigns across email, ads, onsite content, and landing pages
• Support global B2B/B2C multi-channel campaigns and coordinate with marketing leads on planning and execution

Must-Have Qualifications

5+ years of experience with marketing automation platforms (SFMC, Marketo, or similar)

Proven experience with digital marketing campaign execution (email, social, SEM, display, etc.)

Deep knowledge of email marketing best practices

Exceptional attention to detail and quality assurance (QA) capabilities

Strong written and verbal communication skills

Project management skills with the ability to manage competing deadlines

Experience supporting global campaign efforts in multi-channel digital environments

Nice-to-Have Skills

Functional knowledge of SQL and AMPScript

Experience with basic landing page setup and content QA

Exposure to large-scale B2B or B2C digital marketing ecosystems

Education

Bachelor's degree in a related field preferred, but equivalent experience is acceptable