Lifecycle Marketing Manager

Job title: Lifecycle Marketing Specialist (Marketing Associate III)

Location: Remote

Duration: 12 Months (Potential Extensions)

We’re looking for a Lifecycle Marketing Specialist who can drive customer engagement, activation, and retention through data-driven, multi-channel lifecycle programs.

This role blends strategy and hands-on execution, ideal for someone who understands customer journeys, segmentation, and marketing automation, and can translate business goals into scalable lifecycle campaigns.

You’ll work closely with cross-functional teams to build, test, and optimize programs across the full customer lifecycle.

Must-Have Qualifications

5–7 years of experience in:

• Lifecycle Marketing / CRM Marketing / Marketing Operations
• Hands-on experience with marketing automation platforms
• Strong experience in email marketing (required) plus at least one of: SMS / Push / In-app messaging
• Solid understanding of: Audience segmentation, Personalization strategies and Customer journey mapping
• Proven experience running A/B testing and experimentation frameworks
• Analytical mindset with ability to interpret performance data
• Strong cross-functional collaboration and communication skills

Preferred Qualifications:

• Experience in B2B SaaS, platform, or large-scale digital products
• Familiarity with data analytics tools or SQL
• Experience with customer data platforms or advanced segmentation tools
• Exposure to AI-driven marketing workflows or automation
• Basic knowledge of HTML/CSS for email campaigns

Responsibilities:

Lifecycle Strategy & Execution

• Contribute to lifecycle strategy across onboarding, engagement, expansion, and reactivation
• Identify gaps in the customer journey and recommend scalable solutions
• Translate business objectives into lifecycle program frameworks

Campaign Development

• Design and execute multi-touch lifecycle campaigns across: Email, SMS, Push notifications / in-app messaging
• Build end-to-end workflows including audience targeting, messaging, and deployment

Marketing Automation

• Develop and manage automated lifecycle journeys
• Implement personalization using behavioral data and customer signals
• Optimize automation workflows for scalability and efficiency

Experimentation & Optimization

• Design and execute A/B and multivariate tests
• Continuously improve performance across messaging, timing, and audience segmentation
• Apply insights to enhance future campaigns

Data & Insights

• Analyze campaign performance using key metrics (open rates, CTR, conversions)
• Identify trends, friction points, and growth opportunities
• Translate data into actionable recommendations

Cross-Functional Collaboration

• Partner with Product, Sales, and Growth teams on GTM initiatives
• Align lifecycle marketing efforts with broader business objectives
• Communicate results and insights clearly to stakeholders