Partnerships Marketing Manager

This role works closely with alliances, sales, and marketing teams to scale partner marketing beyond individual relationships into consistent, repeatable execution. The Partner Marketing Manager owns partner marketing planning and prioritization and collaborates with Vertical Marketing, Central Marketing, and Marketing Operations to deliver campaigns, enablement, and measurable results.

Requirements:

5+ years of experience in B2B marketing, with a focus on partner, alliance, or ecosystem marketing

Experience supporting enterprise sales teams and co-selling motions

Hands-on experience working with cloud or data platform partners (AWS, Azure, Google Cloud, Databricks, Snowflake, or similar)

Demonstrated ability to translate go-to-market strategy into executable programs and campaigns

Strong cross-functional and stakeholder management skills, working closely with sales, alliances, and marketing teams

Analytical, data-driven mindset with experience tracking campaign performance, pipeline impact, and ROI

Familiarity with partner funding programs, MDF, or cloud marketplaces

Nice to Have

Background in technology consulting, digital engineering, or complex B2B services

Experience with account-based marketing (ABM) or industry-focused go-to-market initiatives

Responsibilities:

Develop and execute joint partner marketing plans

Lead the planning and execution of joint go-to-market initiatives with priority partners, including definition of target ICPs, value propositions, messaging, and proof points.

Run partner-led demand generation programs

Plan and deliver co-branded campaigns and field programs such as webinars, events, and account-based initiatives, working closely with partner teams and internal sales stakeholders.

Support and enable co-selling motions

Create and maintain partner and sales enablement materials (pitch decks, talk tracks, case studies, solution overviews) to support opportunity creation and deal progression.

Build and maintain partner marketing assets and proof

Develop customer stories, solution briefs, references, and partner-facing content to strengthen market credibility and support enterprise sales cycles.

Manage MDF and partner marketing budgets

Coordinate MDF planning, execution, and reporting with partners, tracking performance and impact on pipeline and revenue outcomes.

Coordinate cross-functional marketing execution

Act as the main point of contact for partner marketing initiatives, collaborating with central marketing, vertical marketing, and marketing operations to ensure timely delivery and amplification.