Digital Marketing Specialist

Position: Senior Digital Marketing Analyst

Experience: 5 to 10 years

Location: Remote

We are looking for a strategic and data-driven Digital Marketing Analyst to join our Global Digital Marketing team. The ideal candidate will bring both analytical expertise and practical experience with global digital campaign execution. This role will help shape and scale our Customer digital marketing measurement frameworks, dashboards, and AI-driven reporting tools across regions (LATAM, APAC, EAME).

You will work cross-functionally with global and local marketing teams, media agencies, and data/IT teams to bring clarity to campaign performance, optimize investment, and connect marketing activity to business outcomes.

Requirements:

• Bachelor's or Master’s degree in Marketing, Business Analytics, or related field
• Minimum 5 years of experience in digital marketing analytics, with a proven track record in building and scaling dashboards and performance reports
• Deep understanding of GA4, Google Tag Manager (GTM), UTM strategy, Consent Mode, and server-side tagging
• Strong experience with paid media platforms: Google Ads, Meta Ads, Display/Programmatic
• Solid knowledge of campaign measurement strategies and KPIs (CTR, CPL, ROI, etc.)
• Experience with dashboard tools like Qlik, Power BI, or Looker Studio
• Comfortable working with large datasets (ideally from data lakes or data warehouses)
• Strong storytelling skills: able to transform data into clear insights and strategic recommendations
• Excellent communication and collaboration skills in English; able to work with global and local stakeholders
• Experience working in a multinational, matrixed organization is a plus
• Familiarity with Salesforce and Marketing Cloud is a strong advantage
• Will be a plus: interest or experience in applying AI for marketing analytics (e.g., GPT-based insight generation, predictive analytics)

Responsibilites

• Own the development and governance of Digital Marketing Analytics frameworks (UTMs, campaign taxonomy, reporting structures)
• Analyze campaign performance across platforms and countries, identifying insights that drive optimization
• Co-lead the rollout of global dashboards (Qlik, GA4, etc.) and ensure adoption across markets
• Collaborate with paid media and content teams to align on KPIs, tracking, and campaign setup
• Support local markets with campaign audits, dashboard training, and strategic reporting
• Bridge data from media, CRM, and web analytics to generate End-to-End ROI reporting
• Stay up to date with analytics best practices, AI trends, and regulatory developments (GDPR, Consent Mode)
• Help design new tools and pilots to bring automation, personalization, and AI to campaign analysis