Field Marketing Specialist

Title: Field Marketing Coordinator (FMC) - Remote

Contract: 6 months

Position Summary:

The Field Marketing Coordinator (FMC) provides administrative and executional support to ensure Field Marketing teams operate efficiently. This role focuses on maintaining tools, systems, and vendor processes and is not responsible for strategic planning, sales execution, or full-market ownership. FMCs support executional excellence by managing centralized financial, vendor, and logistical processes, enabling Field Marketing Managers (FMMs) to concentrate on in-market activation, distributor engagement, and driving AV3 (availability, visibility, value/velocity). The FMC ensures efficient management of tools, budgets, and execution details while fostering consistent collaboration across markets.

Major Responsibilities / Accountabilities

Administrative Support for Activation Execution (80%)

• Vendor Management: Coordinate vendor onboarding, quotes, and compliance. Maintain vendor relationships for POS and activation materials.
• Purchase Orders (POs): Manage the PO request sheet process by market, validate details, and ensure timely processing.
• Invoice Tracking & Reconciliation: Monitor invoice status, match to POs, and collaborate with finance for reconciliation.
• State Budget Measurement: Maintain up-to-date tracking of A&P budgets by state; utilize A&P systems for monitoring, maintenance, and reporting.
• POS Logistics: Oversee POS pulls (including HALO), shipments, and related logistics across all states.
• Local POS Sourcing: Lead ordering of local POS where required, ensuring brand guideline and budget compliance.

Local Procurement & Market Readiness (10%)

• Lead market communications as needed.
• Communicate and reinforce POS ordering timelines.
• Assess and manage vendor readiness.
• Ensure compliance with local material sourcing requirements.

Field Feedback Collection (10%)

• Organize field feedback for post-program reporting.
• Facilitate input to support executional improvements.

Job Requirements

• Education: Bachelor’s degree (or equivalent) preferred.
• Experience / Background: 2+ years of business experience, ideally with exposure to brand or field marketing.
• Strong organizational, analytical, and interpersonal skills, with experience in complex project management.
• Proficiency in data analysis and business analytics, comfortable handling large datasets, consolidating and validating data, and creating visualizations.
• Experience in process optimization and implementation, with the ability to work in an agile environment and drive organizational change.
• Knowledge (or willingness to learn) of PR USA A&P operations, execution processes, tools, data requirements, and marketing segmentation.
• Goal-oriented, solutions-driven, capable of executing action plans while remaining agile and supporting change management.

Key Deliverables

• Timely and accurate processing of POs and invoices.
• State-level A&P budget tracking and reporting.
• POS and tool shipment tracking and summary reporting.
• Administrative support for local POS sourcing and logistics.
• Operational consistency across footprint and non-footprint markets.

Required Competencies

• Self-starter with initiative and task ownership.
• Strong data entry, tracking, and vendor coordination skills.
• Ability to manage multiple tasks simultaneously with organizational agility.
• Collaborative team player who builds trust and communicates clearly.
• Adapts to new systems and processes, supporting continuous improvement.