PPC & Email Marketing Specialist

About Discovered

Discovered empowers SMBs with AI-driven talent-acquisition solutions that streamline hiring and reduce turnover. We're on a mission to deliver The Right Hire, Right Now and we value innovation, collaboration, and continuous learning.

Your Mission

You will own paid-ad campaigns across LinkedIn, Meta (Facebook & Instagram), Google Search & Display, and TikTok, while also supporting our email-marketing efforts. Your work will drive lead generation and nurture key audiences to hit our monthly pipeline goals.

What You'll Do

• Paid Advertising:
• Plan, launch, and optimize campaigns on LinkedIn Ads, Meta Ads, Google Ads (Search, Display, YouTube), and TikTok Ads.
• Perform keyword research, audience segmentation, ad copy/A-B testing, and bid management.
• Analyze performance data and implement weekly/monthly optimizations to improve ROI.
• Cross-Channel Strategy:
• Collaborate with content and design teams to develop high-impact creatives and messaging.
• Align paid-ad tactics with organic and email-marketing calendars to maximize engagement.
• Email Marketing Support
• Build and send lead-nurture sequences and promotional blasts in our ESP (e.g., MailerLite, HubSpot).
• Segment lists, set up automations, and A-B test subject lines and CTAs.
• Monitor deliverability, open/click rates, and iterate to improve conversions.
• Reporting & Analysis:
• Create weekly dashboards and deep-dive monthly reports on spend, leads, CPL, and LTV.
• Use Google Analytics, UTM tracking, and ad-platform insights to tie campaigns back to revenue.
• Continuous Improvement:
• Stay up to date on platform best practices, new ad formats, and AI-powered optimization tools.
• Recommend process improvements and automation (e.g., scripts, rules) to scale our paid programs.

What You Bring

• 3+ years managing PPC across at least two of: LinkedIn, Meta, Google, TikTok
• Hands-on experience with an ESP for B2B email marketing
• Strong analytical skillscomfortable with spreadsheets, custom reporting, and data visualization
• Excellent copywriting and creative-briefing skills
• Ability to juggle multiple campaigns and deadlines in a fast-paced environment
• Fluent English (written & spoken)

Nice to Have

• Experience with lead-scoring and CRM integrations (HubSpot, Salesforce)
• Certification in Google Ads, Meta Blueprint, or LinkedIn Marketing Solutions
• Familiarity with AI/email-copy generators and ad-optimization scripts

Why Join Us?

• CCompetitive salary: $1,000 $1,200 USD/month
• Fully remote with flexible hours
• Professional development budget for courses and certifications
• A culture of collaboration, continuous improvement, and fun
• The opportunity to shape Discovered's growth and make a real impact

Ready to Apply?

If you're excited about driving growth through innovative PPC and email strategiesand love the idea of working with a collaborative, forward-thinking teamwe want to hear from you! Click Apply to submit your resume, and let's build the future of talent acquisition together.