Growth Marketing Specialist

About Integrity Advocate

Integrity Advocate is transforming trust and security in online learning by ensuring that the right individuals complete training and certifications without cheating or compromising privacy. Our innovative, browser-based, no-installation proctoring technology is used by organizations in high-stakes industries, certifying bodies, workplace safety, corporations and training organizations. Unlike traditional proctoring solutions, our privacy-first approach enhances compliance while delivering an intuitive user experience.

Mid-Level position focused on execution across campaigns and operations, with the ability to support various growth and pipeline initiatives.

About The Role

We’re looking for a mid-level marketing professional to own and execute campaigns and marketing operations, while contributing to growth and pipeline performance. Reporting to the Director of Marketing, this role sits at the intersection of campaign execution, systems, and performance, helping bring marketing initiatives to life while improving how we scale and operate.

You’ll play a key role in driving awareness, supporting pipeline development, and building the infrastructure that enables consistent, high-quality execution across the marketing function.

What You'll Do

Campaign Execution & Performance

• Own and execute campaigns across email, webinars, landing pages, and social
• Support integrated campaigns that drive awareness, engagement, and pipeline
• Manage timelines and ensure campaigns launch on time and perform effectively

Marketing Operations & Systems

• Own HubSpot workflows, automation, and lifecycle management
• Maintain CRM integrity and optimize lead flow and handoffs
• Build and manage tracking, attribution, and reporting to measure performance

Content & Channel Execution

• Publish and manage blogs, landing pages, and marketing assets
• Support social execution and content distribution
• Collaborate on content development to support campaigns and pipeline

Events & Webinars

• Own webinar execution end-to-end (setup, promotion, follow-up)
• Support event and conference execution as part of broader campaigns

What You'll Bring

Qualifications & Experience

• 3–5 years of experience in marketing, growth, or marketing operations
• Strong experience with HubSpot (or similar CRM/automation platform)
• Proven ability to manage and execute campaigns independently
• Highly organized, detail-oriented, and comfortable owning multiple initiatives
• Data-informed mindset with a focus on outcomes, not just activity
• Proactive, adaptable, resourceful, and comfortable operating in a fast-paced environment

Tools & Systems

• HubSpot (CRM, workflows, reporting)
• CMS (WordPress / Webflow)
• Webinar platforms (Zoom, Teams)
• LinkedIn / Google Ads (working knowledge)
• Chat GPT / Claude / Gemini

What Success Looks Like

• Campaigns are executed consistently, on time, and with high quality
• Increased marketing output and improved campaign performance
• Stronger marketing infrastructure and operational efficiency
• Clear visibility into campaign impact on engagement and pipeline

How This Role Contributes

This role directly supports key company priorities, including:

• Driving growth and pipeline through consistent campaign execution
• Improving conversion and performance through better systems and tracking
• Building a scalable marketing engine through strong operations and processes

Why Join Us

• You will have an exceptional impact and shape the company's future, rather than just being a small cog in the wheel at a bigger company.
• Be part of a growing, passionate team dedicated to working on exciting projects that leverage artificial intelligence and computer vision
• Meaningful opportunities for professional growth and development
• Work in a flexible, fully remote environment.
• We offer unlimited Paid Time-Off and a generous Work-from-Anywhere Policy.
• Group Insurance coverage that includes Health, Dental, Life Insurance, AD&D, & Employee Assistance Program
• RRSP, Health Spending & Wellness Spending Accounts, Maternity Top-Up Program and Professional Development budget.
• Contribute to our mission-driven company that values integrity, creativity, and excellence

Candidates must be legally authorized to work in Canada.

Compensation is determined by factors such as market salary data within Canada, technical skills, experience and internal pay equity.

Integrity Advocate is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace and welcome applications from all qualified individuals, regardless of race, gender, age, religion, disability, sexual orientation, or any other legally protected status. Reasonable accommodations are available upon request for candidates taking part in all aspects of the recruitment process.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes or assessing applications. These tools support our team and do not replace human judgment. All hiring decisions are made by people.