Head of Marketing

Head of Marketing, Cybersecurity Vendor

Southern Europe (remote)

📍 Established European cybersecurity software vendor with a strong, recognised position in its category.

📍 Platform combines advanced threat protection with a people-focused approach to reducing security risk.

📍 Loyal customer base across Europe, delivered through a well-developed partner ecosystem.

📍 Recognised by major industry analyst firms as a leader in its space.

📍 Scaling internationally from a strong European foundation, with growing presence in new regions.

The Role

You'll lead the marketing function, owning lead generation, digital marketing, field marketing, and product marketing, with analyst relations as a core part of the remit. This is a genuine team management role for someone who wants to stay hands on, not just direct from above.

What You'll Own

Lead Generation & Digital Marketing

📍 Own pipeline generation strategy across core and expansion markets

📍 Direct digital marketing execution, campaigns, channels, and performance

Field Marketing

📍 Lead field marketing activity across the company's core European markets, with secondary activity in additional regions

📍 Ensure regional activity ladders up to a consistent global strategy

Product Marketing

📍 Own product marketing, positioning, messaging, and launch support across the portfolio

📍 Collaborate with international product marketing colleagues to align product narrative with market execution

Analyst Relations

📍 Manage relationships with leading industry analyst firms

📍 Own submissions, briefings, and ongoing analyst engagement to protect and grow the company's standing

Team Leadership

📍 Manage a small, capable marketing team distributed

📍 Set priorities, develop the team, and stay close enough to the work to lead by example, not just delegate

What You'll Bring

Required:

📍 Proven experience managing a marketing team, ideally across lead gen, digital, field marketing and product marketing

📍 Hands on experience across the core disciplines above, this isn't a purely strategic seat

📍 Strong communication skills across a distributed, international team

📍 Cybersecurity background

Why This Role

This is a genuine end to end ownership role at an established cybersecurity vendor with real analyst and market recognition already in place. You'll run a small, capable, international team and shape the marketing function across lead gen, field, product, and analyst relations, not sit in just one lane.