Field Marketing Manager

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome.

And That's Where You Come In

In this 6 month maternity leave contract, the Field Marketing Manager will be responsible for campaign strategy, development and implementation across Asia. Working closely with global teams, this role will identify the unique needs across the region and manage the content and event calendar. As a key member of the Marketing team, you will collaborate across demand generation, customer success, sales and sales development teams. The ideal candidate will have strong integrated marketing experience, and the ability to track campaign performance through to business outcomes.

About The Role

• Develop campaign strategies to maximise demand generation across multiple customer segments and geographies, with a focus on the Asia market.
• Work closely with Asia sales representatives and customer success teams to identify opportunities, support lead generation for Instructure products and services.
• Identify, plan, and execute participation in owned and 3rd-party events, including webinars, tradeshows, and user conferences.
• Manage event logistics, speaker selection, sponsorships, and post-event follow-up to optimise lead generation and brand visibility.
• Leverage and localise global campaigns by partnering with content and event teams across the globe, ensuring they resonate with the Asia market.
• Manage relationships with creative and event agencies to ensure campaigns are delivered on time, within scope, and within budget.
• Provide budget forecasts and track spending to ensure campaigns are delivered within financial parameters
• Own and manage the campaign calendar for the Asia region, ensuring alignment with global and regional marketing priorities.

About You

• 5+ years experience in marketing strategy, campaigns, events and/or content marketing
• Bachelor’s degree, or equivalent work experience
• Excellent writing and editing skills, with an adherence to SEO
• Self-starter with demonstrated ability to work in a fast-paced, dynamic environment
• Strong interpersonal communication, teamwork and project management skills
• Strong ability to analyse data and draw upon actionable insights
• Understanding how campaigns contribute to a multi-channel demand creation approach
• Experience in Drupal, Salesforce, Marketo and Google Analytics is desirable

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.