Growth Marketing (generalist)

What you'll do

• Designing and executing global acquisition campaigns across multiple channels (search, social, influencer, programmatic, emerging formats) to drive high-quality user growth.
• Leading growth experiments and A/B testing - defining hypotheses, setting up measurements and enhancing conversions.
• Partnering with engineering to build, test, and refine growth tooling, in-product conversion and onboarding flows.
• Managing full-funnel performance metrics, from CPM/CPC to LTV/CAC, and identifying new opportunities for efficiency and scale.
• Expanding growth channels and market coverage, with attention to localization and regional performance.
• Driving influencer and creator partnerships as part of the paid and organic growth mix.
• Develop and refine our attribution models, marketing tech stack, and automation processes to ensure we’re always optimizing for maximum impact.

This might be for you if

• 3+ years of experience in growth marketing, performance marketing, or growth product management, ideally in high-growth tech.
• Proven ability to launch, scale, and optimize paid channels at significant budgets.
• Strong analytical skills and proficiency with measurement tools (Google Analytics, experimentation platforms).
• Familiarity with engineering concepts and ability to work with technical teams to ship growth and martech infrastructure.
• A test-and-learn mindset and comfort with fast-paced, ambiguous environments.
• Excellent cross-functional communication skills and stakeholder management experience.

What's Instatus

Instatus provides tools to monitor your services, manage incidents with your team, and communicate your status with customers. We're trusted by prestigious institutions such as Harvard and Queens and enterprises including Siemens and KFC. We help businesses ensure minimal downtime and effective communication during service disruptions.