Senior Brand Designer I

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

About the role

We are seeking a senior brand designer to join Instacart’s Creative Studio inside the Marketing Department. They will be on the brand team and report directly to the Senior Group Creative Lead. The ideal candidate has a command of their craft, a deep knowledge of how brand strategy applies to design, and an excitement for storytelling through design. An Instacart Senior Designer shows an ability to champion brand strategy and innovative design both on the brand team and in collaboration with marketing and product design teammates. They are highly iterative, demonstrating breadth as well as craft.

About The Team

At Instacart, our Creative Studio stands as a cornerstone of our Marketing Department, embodying a fully integrated in-house agency committed to excellence across every aspect of our brand. Our mission is to deliver unparalleled creative solutions across all marketing funnels and channels, including consumer marketing, B2B, product, and retailer marketing, amongst others. If your goal is to join a lean and ambitious team which strives to make best-in-class award winning marketing, Instacart’s Creative Studio is the team for you.

About The Job

• Collaborate with the product design team to build brand touchpoints within the app.
• Lead the creation of design systems for campaigns and activations.
• Seamlessly collaborate with copywriters.
• Provide impactful and consistent design support across various media, ensuring alignment with our strategic vision and brand guidelines.
• Developing design systems for campaigns and seasonal moments, working and sometimes directing other designers, illustrators and animators to achieve a common vision, and ensuring visual consistency and alignment with brand guidelines.

About You

• You possess a strong ability to craft and adapt the brand look and feel to resonate across all marketing materials.
• You love design and you design intentionally. From color and type to understanding your audience, there is a “why” behind everything you do.
• You can multitask and self-manage with little to no supervision.
• You are naturally curious and see opportunity in everything.
• You are hungry, self-motivated, and thrive on constructive feedback.
• You are a creative problem solver, overcoming challenges and striving to develop original and effective visual concepts.

Minimum Qualifications

• Understanding of user experience (UX) and user interface (UI) design principles.
• You have a bachelor's degree in graphic design or a related field or a robust portfolio of creative work.
• You have 5-8+ years of professional experience in brand design.
• Key skills required are creativity, leadership, great communication, time management, and proficiency with design software like: Adobe Creative Cloud, Figma, and Google Slides.
• Demonstrates core artistic concepts, including typography, layout, color theory, and photography.
• Experience with design across multiple platforms (web, mobile, print).

Preferred Qualifications

• Uses, or is open to using AI when applicable as a creative and work multiplying tool.
• You have led shoots on-set.

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN

$144,000—$160,000 CAD