Director of Product Marketing

About Inspiren

Inspiren offers the most complete and connected ecosystem in senior living. Founded by Michael Wang, a former Green Beret turned cardiothoracic nurse, Inspiren proves that compassionate care and technology can coexist - bringing peace of mind to residents, families, and staff.

Our integrated solutions seamlessly fit into existing workflows, capturing everything happening within a community. Backed by nurse specialists and powerful analytics, we provide the data operators need to make informed clinical and operational decisions - driving efficiency, profitability, and better care outcomes.

About the Role

As Director of Product Marketing, you'll shape how Inspiren's story is told to the market and how our products are understood, adopted, and loved by customers. You'll own positioning, messaging, and go-to-market strategy across our product suite—translating product capabilities into clear value for operators, clinical staff, residents, and capital partners.

This is a strategic, high-impact role for a sharp communicator and market strategist who thrives at the intersection of Product, Sales, and Marketing. You'll lead launches, build competitive differentiation, and equip our go-to-market teams with the tools they need to win. As a player-coach, you'll manage and mentor a small team while rolling up your sleeves to deliver critical work yourself.

We're looking for someone who can distill complexity into clarity, bring structure to fast-moving growth, and continue to put Inspiren at the forefront of senior living technology.

What You Will Do

• Lead product marketing strategy and execution across positioning, messaging, launches, sales enablement, pricing, and competitive differentiation.
• Develop and maintain messaging frameworks that clearly articulate value to key personas and segments, ensuring consistency across all channels.
• Own go-to-market planning for new product launches, coordinating across Product, Sales, CS, and Demand Gen to deliver high-impact rollouts.
• Manage and mentor a Product Marketing Manager, providing strategic guidance and ensuring high-impact delivery across launches and initiatives.
• Create and maintain sales enablement assets—pitch decks, playbooks, objection handling guides, competitive battlecards—to increase conversion and deal velocity.
• Conduct market and competitive intelligence, including win/loss analysis, category trends, and customer research, to sharpen differentiation and influence roadmap decisions. Monitor product adoption and attach rates, surfacing insights that drive product growth within accounts and inform marketing programs.
• Partner with demand gen and field marketing to fuel integrated campaigns, expansions into new markets, and vertical plays.
• Maintain proof points and evidence library (stats, testimonials, case studies) to amplify credibility across sales, marketing, and exec communications.
• Support executive storytelling, including QBRs, board updates, and customer presentations, by delivering compelling market insights and narratives.

About You

• 7–12 years of experience in B2B SaaS product marketing, ideally with exposure to healthtech, senior living, or complex operational software.
• Proven success leading product launches and GTM strategies that drove adoption and revenue growth.
• Strong track record in positioning and messaging—able to simplify complex products into compelling, differentiated narratives.
• Experience building and managing sales enablement programs that move the needle on pipeline and win rates. Data-driven mindset with ability to connect product adoption and market insights to business impact.
• Strong leadership skills—comfortable managing and mentoring while still delivering hands-on work.
• Excellent communication and presentation skills, with the ability to influence executives, customers, and cross-functional partners.
• Comfortable working in ambiguity, building playbooks from scratch, and scaling what works.
• Deep respect for brand and storytelling, with the ability to balance strategy and execution.

Details

• The annual salary for this role is $200,000 - $230,000 + equity + benefits (including medical, dental, and vision)
• Flexible PTO
• Location: Remote - US
• Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Equal Employment Opportunity (EEO) Statement

Inspiren does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.