Event Marketing Manager

Become part of one of the biggest global movements at InspiredMinds! We are a global tech and science strategy group focused on AI4Good operating in healthcare, education, STEM and government / strategic level Artificial Intelligence.

About us

InspiredMinds is a global AI and emerging technology group focused on AI4Good. Our mission is to ensure that AI and emerging technology is inclusive, equitable and safe. We bring together the global AI ecosystem from Enterprise to BigTech, Startups, Investors, and Science. We are the world's largest and most active AI community of over 220,000 in 160+ countries, and have 20 years of experience in technology and large-scale festival-style summits. We are at the forefront of AI innovation, united tech innovators, rule breakers and change makers.

THE ROLE

We have an exciting new role in this fast growing company. We are looking for an Event Marketing Executive. We are looking for someone enthusiastic and curious. Someone already familiar with social media and a motivation to learn more. Someone that wants to enter the events industry, bring our mission to life and work on the world’s largest AI summits.

Core Responsibilities

• Create and be responsible for marketing budget and campaign trackers
• Deliver delegate revenue and target numbers on each event
• Deliver multi-channel marketing campaigns and share weekly visitor reports on all live campaigns
• Managing branding campaigns, identity and messaging around content in collaboration with the programming team
• Ensure ongoing measurement, evaluation and adjustment of campaign and website performance utilising GA, sales reports and ERM tools, as well as visitor surveys to fully understand our visitor behaviours
• Develop briefs and manage appointment and effective management of external agencies and suppliers including; creative, print and media buying and PR
• Ensure all event website are kept fully up to date and the UX is fully optimised
• Create partnerships with trade associations and other relevant professional organisations
• Produce post-show reports, analysing the campaigns, and make informed recommendations for their strategic development
• Produce material to support the sponsorship and sales team and provide creative input into potential sponsorship agreements
• Continually seek and find methods to increase our customers lifetime value, use upselling, retention, and re-engagement techniques

Requirements

• 4+ years' experience in a similar role in the events sector
• Excellent ability to prioritise, work independently, lead and inspire others
• Excellent verbal communication, written and proofreading skills. Strong attention to detail
• Previous CRM, email marketing, database and website management skills are a must. Knowledge of HubSpot and wordpress are a plus
• Curiosity, creativity, and problem-solving ability
• A good understanding of all marketing channels
• Analyse data and translate into deliverables
• Good copywriting skills
• Be ambitious with real creative flair and a desire to get stuck in in

Nice to have:

• Knowledge of healthcare, tech and/or AI sector

IN RETURN

• Starting salary £40K, depending on experience
• Generous holiday allowance
• Some flexible working procedures in place
• A great working culture and the chance to be part of something really progressive
• Fun and dynamic work environment, where we reward performance
• An environment where your input is heard
• Long term opportunity to benefit from the success and growth of the company

OUR CULTURE

Our culture is our biggest asset - we really care about our mission, striving towards AI4Good. We are aligned with the United Nations Sustainable Development Goals and our “why” is to ensure that emerging technology is inclusive, equitable and safe.

We have a core team of very talented people working behind the scenes to make sure that our community have a great experience and we’re always thinking of new ways to make things better, and that work ethic is really apparent in the office and from our remote workers. InspiredMinds is hard work but lots of fun.

We're looking for a bold attitude, we want you to take risks and recognise that failure is just part of the journey. We want you to love people, love what you do and love working as a team. We want you to be rebellious and constantly challenge the world around you and always look for opportunities to improve and innovate. We don't do status quo here.