About ICG
ICG is a global holding company focused on buying & building digital properties that power frictionless online shopping experiences.
Our portfolio includes leading affiliate marketing platforms like Stylight and MyBestBrands. Retailers and e-commerce brands typically allocate ad spend across numerous channels, with Meta and Google dominating the landscape. ICG aims to disrupt this space by acquiring and then growing smaller, higher-potential platforms, offering retailers a powerful alternative for growth.
As the fastest-growing performance marketing network across Europe and the US, we drive over $250 million in annual sales for more than 3,000 merchants. ICG has 15 owned-and-operated properties spanning 15 markets in 7 languages, and we are redefining how brands connect with high-intent shoppers worldwide.
About This Role
We’re looking for a Performance Marketing Manager to join our global Growth team with a focus on scalable, profitable user acquisition through paid media channels like Google/Meta/Microsoft/display. We deploy millions of euros of paid marketing spend per year, and in this role you'll work in a small, high-impact team that owns our user acquisition funnel and ensures that we are bringing in the right traffic/demand to match our supply of brands and products.
What You’ll Do
Campaign Management: you'll own paid marketing campaigns from start to finish, launching and optimizing across various platforms and markets. You'll focus on profitable user acquisition, working closely with a Country/Market Manager to ensure we are implementing the right strategies to acquire the right users.
you'll have a lot of independence/autonomy around how you work with your budget, spreading it across various channels and investing where you see fit. You'll have the opportunity to acquire users throughout the US, UK and Europe, driving traffic to both web and mobile platforms that we own.
Testing & Analytics: you'll dive deep into the data to understand what's happening and what can be optimized; you'll test, iterate, measure and analyze to ensure we're constantly adapting and evolving our approach to paid media.
About You
Performance Marketing Experience:
you have a proven track record of acquiring new users at scale through SEA/SEM, ideally in the ecommerce or B2C space
you are familiar with core channels like Google and Meta, and are interested in exploring new, experimental growth channels
you have experience across the full range of campaign management, from strategy to coordinating creative to writing copy and optimizing through data analysis
Ownership Mentality: You don’t wait to be told what to do. You see what needs to be done and take accountability, even for tasks that aren’t officially “yours.”
Startup Environment: You enjoy the challenge of working in a dynamic environment where things move fast and processes evolve quickly. You are okay with some things being very structured, and others being a little loose.
You are fluent in English and comfortable communicating primarily in English with team members around the world.
What We Can Offer You…
What We Can't Offer You...
Our Process:
If you have any questions throughout the process, feel free to reach out. Thank you, and hopefully we talk soon!