Product Marketing Lead

We're hiring a Product Marketing Lead at Inspektlabs. Remote, India.

Inspektlabs builds AI-powered visual inspection solutions for industrial and enterprise customers. We're a fast growing team, and we're looking for someone to own our growth engine end-to-end.

Insurers and fleet operators across Europe use Inspektlabs to inspect vehicles with a phone. Our AI checks 163 parts, spots damage, estimates repair costs and flags fraud in seconds.

The honest version of this role:

You won't inherit a marketing machine or a big team. You'll have a strong SEO lead, a senior web developer, link building specialist, freelance writers and designers, and a sales team ready to use what you create. What's missing is someone who decides what we say.

An insurer buys fraud reduction and faster claims. A fleet operator buys proof of who damaged the car and less downtime. Different buyers, different economics, and right now our story speaks mostly to one of them. That's the job.

What you'll own

• Positioning and messaging for our ICPs
• Case studies, comparison pages, industry pages and long-form content, much of it written by you
• Thought leadership: webinars, industry publications, and getting Inspektlabs into the conversations our buyers read
• Segment messaging and target account strategy, built with our tsales team

What we're looking for

• 3 to 7 years in B2B product marketing or content-led marketing, ideally selling to enterprise buyers
• Someone who has actually written the case studies and positioning, not just managed people who did
• You think about the buyer before the channel
• You can turn a technical product into a clear commercial argument
• Bonus: experience with insurance, automotive, fleet or mobility buyers, or selling into Europe
• This is not a demand gen or performance role.

What we offer

• You report to me and work directly with the CEO
• Ownership of the function that decides how the company is understood
• If you'd rather build something from scratch than maintain what already exists, we'd love to hear from you.