Director, Growth Marketing - Controllership

Job Description

insightsoftware's continued expansion has created an opportunity for a dynamic and strategic Director of Growth Marketing to lead our high-performing team in driving customer acquisition, retention, and revenue growth.

This role is ideal for a data-driven marketing leader who thrives in a fast-paced environment, has experience scaling marketing initiatives, and excels at developing teams.

Reporting to the VP of Growth Marketing, you will develop and execute high-impact marketing strategies that drive pipeline growth, customer acquisition, and expansion efforts for our Controllership Business Unit, which includes Tax, Lease Lifecycle, and Equity Management solutions.

Leading a team of high-performing marketers, you will be responsible for full-funnel demand generation, aligning marketing efforts with sales objectives, and optimizing performance through data-driven insights.

This role requires a strategic thinker with hands-on execution ability, a deep understanding of B2B SaaS marketing, and the leadership skills to develop a high-performing team.

Key Responsibilities

Strategic Growth Marketing & Execution

• Develop and execute integrated marketing strategies to drive net new growth and customer expansion within the Controllership Business Unit.
• Own end-to-end campaign development, including strategy, messaging, content creation, execution, and performance measurement.
• Leverage a mix of direct, outbound, and digital marketing tactics to drive pipeline and revenue growth.
• Define target audience segments, positioning, and value propositions to maximize engagement and conversion.
• Identify and act on market trends, competitive landscape, and customer insights to optimize go-to-market strategies.

Cross-Functional Collaboration & Stakeholder Engagement

• Partner with Product Marketing, Digital Marketing, Marketing Operations, Events, and Sales to ensure alignment and maximize campaign impact.
• Work closely with Business Unit leadership and Sales teams to drive marketing and sales alignment, ensuring strategic collaboration on growth opportunities.
• Oversee third-party activities such as content syndication and webinars, managing external partnerships to drive marketing-qualified leads (MQLs) and pipeline growth.

Team Leadership & Performance Optimization

• Lead, coach, and develop a team of marketers, fostering a culture of high performance and continuous learning.
• Establish clear goals, KPIs, and performance metrics, ensuring executional excellence across all marketing programs.
• Analyze and report on campaign performance, using data-driven insights to refine strategies and improve marketing effectiveness.
• Manage marketing budgets, ensuring optimal resource allocation to achieve growth targets.

Qualifications

Experience & Qualifications

• 10+ years of marketing experience in a high-growth, fast-paced environment, preferably in B2B SaaS or enterprise software.
• Proven track record in growth marketing, demand generation, and pipeline acceleration, particularly in complex buying cycles.
• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
• Experience working with ERP, financial services, or controllership solutions is highly desirable.

Additional Information

All your information will be kept confidential according to EEO guidelines.

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** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **

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